Audio-Technica vs Victrola:Which is more popular?
In September 2026, Audio-Technica had more branded searches than Victrola among turntable brands worldwide. Audio-Technica had about 246,000 branded searches, while Victrola had 35,000. Audio-Technica made up 36.4% of all turntable brand searches we track, and Victrola accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about turntable brands, Audio-Technica appeared in all five answers and Victrola in one. Audio-Technica was mentioned before Victrola in four out of five answers.
Who do people search for more?
Audio-Technica, about 7 searches for every 1 for Victrola
Who does AI mention more?
Audio-Technica, mentioned in every answer we collected
Who does AI recommend more?
Audio-Technica, named ahead of Victrola in 4 of 5 answers
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Top turntable brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Audio-Technica appeared in all five answers. Victrola was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Audio-Technica was listed before Victrola in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fluance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rega3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pro-Ject3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
U-Turn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victrola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about turntable brands
5 answers
Asked ChatGPT
“Which turntable brand should I buy?”
Asked ChatGPT
“What are the best turntable brands?”
Asked ChatGPT
“What's the best turntable brand for vinyl listening?”
Searched Google, AI Overview
“best turntable”
Searched Google, AI Overview
“vinyl record player”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Audio-Technica or Victrola more popular in search?
This chart shows how often people search Google for Audio-Technica and Victrola by name. Each line represents a brand's share of searches for all seven turntable brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Audio-Technica, Victrola. The figures are in the table below the chart.
View monthly share of searches table
| Month | Audio-Technica | Technics | Rega | U-Turn | Victrola | Fluance | Pro-Ject |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 21.3% | 14.9% | 14.7% | 4.6% | 2.9% | 2.9% |
| Nov 2025 | 42.2% | 23.1% | 11.3% | 11.1% | 4.9% | 4.2% | 3.1% |
| Dec 2025 | 39.1% | 21.4% | 12.6% | 12.6% | 5.8% | 4.3% | 4.3% |
| Jan 2026 | 39.8% | 21.7% | 15.5% | 12.6% | 4.8% | 3.3% | 2.4% |
| Feb 2026 | 35.1% | 23.5% | 16.6% | 13.7% | 5.1% | 3.5% | 2.6% |
| Mar 2026 | 35.1% | 23.6% | 13.7% | 16.5% | 5.1% | 3.5% | 2.6% |
| Apr 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.2% | 3.6% | 2.7% |
| May 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
| Jun 2026 | 38.4% | 21.1% | 15% | 14.8% | 4.5% | 3.9% | 2.3% |
| Jul 2026 | 37.4% | 20.5% | 14.6% | 17.4% | 4.4% | 3.5% | 2.2% |
| Aug 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.1% | 3.6% | 2.7% |
| Sep 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
How has the Audio-Technica and Victrola comparison changed over the last 12 months?
3 findings
- Audio-Technica was ahead of Victrola in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands worldwide moved from 38.8% to 36.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Victrola’s share of searches among turntable brands worldwide moved from 4.6% to 5.2%, and its estimated monthly branded searches moved from 35.5K to 35K.
How did search popularity change for turntable brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Audio-Technica worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Audio-Technica’s and Victrola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
1 branded search term
- audio-technica
Victrola
2 branded search terms
- victrola
- victrola turntable
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