How popular isVictrola in search?
In August 2026, there were an estimated 33.1K branded searches for Victrola worldwide which held steady over the last 11 months. Victrola holds 3% estimated Share of Search among turntable brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pro-Ject61.3%
Audio-Technica25.7%
Rega8.2%- Victrola3%
- Fluance1.3%
- U-Turn0.49%
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Which turntable brands compete with Victrola?
Share of Search by month for Pro-Ject, Audio-Technica, Rega, Victrola. The figures are in the table below the chart.
View monthly share of search table
| Month | Pro-Ject | Audio-Technica | Rega | Victrola | Fluance | U-Turn |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 25.5% | 8.3% | 2.5% | 1.1% | 0.33% |
| Nov 2025 | 59% | 29.5% | 6.5% | 2.9% | 1.6% | 0.47% |
| Dec 2025 | 58.1% | 28.5% | 7.8% | 3.5% | 1.6% | 0.57% |
| Jan 2026 | 57.7% | 28.3% | 9.5% | 2.8% | 1.3% | 0.46% |
| Feb 2026 | 64.1% | 23.2% | 8.6% | 2.6% | 1.2% | 0.42% |
| Mar 2026 | 65.9% | 22.6% | 7.2% | 2.7% | 1.2% | 0.43% |
| Apr 2026 | 66.5% | 21.9% | 7.3% | 2.7% | 1.2% | 0.44% |
| May 2026 | 66.3% | 22.2% | 7.3% | 2.7% | 1.2% | 0.35% |
| Jun 2026 | 61.7% | 25.8% | 8.3% | 2.5% | 1.4% | 0.4% |
| Jul 2026 | 61.2% | 26.3% | 8.2% | 2.5% | 1.3% | 0.4% |
| Aug 2026 | 61.3% | 25.7% | 8.2% | 3% | 1.3% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.3% | 673K | 0% | 0 points | |
| 2, held 2nd | 25.7% | 282K | -2.6% | -0.7 points | |
| 3, held 3rd | 8.2% | 90.5K | 0% | 0 points | |
| 4, held 4th | 3% | 33.1K | +22.1% | +0.5 points | |
| 5, held 5th | 1.3% | 14.8K | 0% | 0 points | |
| 6, held 6th | 0.49% | 5.4K | +22.7% | +0.1 points |
1.
Pro-Ject61.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.
25.7%
Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -0.7 points.
3.
Rega8.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Victrola
3%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
5.Fluance
1.3%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.U-Turn
0.49%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between Victrola and its closest rivals
How has branded search demand for Victrola changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Victrola worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Victrola’s estimated Share of Search among turntable brands worldwide increased from 2.5% to 3%.
- Across the 11 months ending August 2026, Victrola’s estimated Share of Search among turntable brands worldwide peaked at 3.5% in December 2025 and was lowest at 2.5% in July 2026.
How did search popularity change for turntable brands worldwide in August 2026?
5 changes
In August 2026, Victrola gained estimated Share of Search among turntable brands worldwide, from 2.5% to 3%.
In August 2026, Audio-Technica lost estimated Share of Search among turntable brands worldwide, from 26.3% to 25.7%.
Estimated monthly branded searches for U-Turn worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Estimated monthly branded searches for Pro-Ject worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
Estimated monthly branded searches for Rega worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How is Victrola measured?
Brandwave collects information about searches that people make online using Victrola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- victrola
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Is Victrola your brand?
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