How popular isTechnics in search?
In September 2026, people searched for Technics by name about 165,000 times worldwide, about the same as the previous year. These searches made up 24.4% of all global turntable brand searches, placing Technics second out of seven brands. These are worldwide searches for English-language branded terms.
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Which turntable brands compete with Technics?
Share of searches by month for Audio-Technica, Technics, Rega, U-Turn, Victrola, Fluance, Pro-Ject. The figures are in the table below the chart.
View monthly share of searches table
| Month | Audio-Technica | Technics | Rega | U-Turn | Victrola | Fluance | Pro-Ject |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 21.3% | 14.9% | 14.7% | 4.6% | 2.9% | 2.9% |
| Nov 2025 | 42.2% | 23.1% | 11.3% | 11.1% | 4.9% | 4.2% | 3.1% |
| Dec 2025 | 39.1% | 21.4% | 12.6% | 12.6% | 5.8% | 4.3% | 4.3% |
| Jan 2026 | 39.8% | 21.7% | 15.5% | 12.6% | 4.8% | 3.3% | 2.4% |
| Feb 2026 | 35.1% | 23.5% | 16.6% | 13.7% | 5.1% | 3.5% | 2.6% |
| Mar 2026 | 35.1% | 23.6% | 13.7% | 16.5% | 5.1% | 3.5% | 2.6% |
| Apr 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.2% | 3.6% | 2.7% |
| May 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
| Jun 2026 | 38.4% | 21.1% | 15% | 14.8% | 4.5% | 3.9% | 2.3% |
| Jul 2026 | 37.4% | 20.5% | 14.6% | 17.4% | 4.4% | 3.5% | 2.2% |
| Aug 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.1% | 3.6% | 2.7% |
| Sep 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 246K | 0% | +0.2 points | |
| 2, held 2nd | 24.4% | 165K | 0% | +0.2 points | |
| 3, held 3rd | 14.2% | 95.9K | 0% | +0.1 points | |
| 4, held 4th | 14% | 94.9K | -1% | -0.1 points | |
| 5, held 5th | 5.2% | 35K | 0% | 0 points | |
| 6, held 6th | 3.7% | 24.7K | 0% | 0 points | |
| 7, held 7th | 2.2% | 14.8K | -18.2% | -0.5 points |
36.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.Technics
24.4%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Rega14.2%
Held 3rd. 95.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
U-Turn14%
Held 4th. 94.9K estimated branded searches, -1% vs prior month. Share -0.1 points.
5.
Victrola5.2%
Held 5th. 35K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Fluance3.7%
Held 6th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Pro-Ject2.2%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Technics and its closest rivals
Every comparison with Technics
6 comparisons
How has branded search demand for Technics changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Technics worldwide held steady at 165K.
- Across the 12 months ending September 2026, Technics’ share of searches among turntable brands worldwide increased from 21.3% to 24.4%.
- Across the 12 months ending September 2026, Technics’ share of searches among turntable brands worldwide peaked at 24.4% in May 2026 and was lowest at 20.5% in July 2026.
How did search popularity change for turntable brands worldwide in September 2026?
4 changes
Estimated monthly branded searches for Pro-Ject worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Audio-Technica worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for U-Turn worldwide fell 17% over 12 measured months, from 114K to 94.9K in September 2026.
Estimated monthly branded searches for Rega worldwide fell 16.9% over 12 measured months, from 115K to 95.9K in September 2026.
How are Technics’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Technics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- technics
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