How popular isAudio-Technica in search?
In August 2026, there were an estimated 282K branded searches for Audio-Technica worldwide which is down 16.3% over the last 11 months. Audio-Technica holds 47.5% estimated Share of Search among dj headphone brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Audio-Technica47.5%
Pioneer DJ22.8%Sennheiser16.9%
Allen & Heath8.4%
Reloop3.1%
V-Moda1.4%
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Which dj headphone brands compete with Audio-Technica?
Share of Search by month for Audio-Technica, Pioneer DJ, Sennheiser, Allen & Heath, Reloop. The figures are in the table below the chart.
View monthly share of search table
| Month | Audio-Technica | Pioneer DJ | Sennheiser | Allen & Heath | Reloop | V-Moda |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 23.8% | 17.7% | 7.1% | 1.4% | 1.4% |
| Nov 2025 | 51.6% | 20.7% | 18.6% | 6.2% | 1.5% | 1.5% |
| Dec 2025 | 52.8% | 21.5% | 16% | 6.5% | 1.6% | 1.6% |
| Jan 2026 | 53.2% | 21.7% | 15.4% | 6.5% | 1.9% | 1.3% |
| Feb 2026 | 50% | 22.6% | 16.8% | 6.8% | 2% | 1.7% |
| Mar 2026 | 46.6% | 22.3% | 19.3% | 8.2% | 2% | 1.6% |
| Apr 2026 | 47.2% | 23.5% | 16.8% | 8.6% | 2.1% | 1.7% |
| May 2026 | 46.9% | 23% | 17.9% | 8.4% | 2.1% | 1.7% |
| Jun 2026 | 49% | 23.5% | 17.4% | 7% | 1.7% | 1.4% |
| Jul 2026 | 46.5% | 21.7% | 16.1% | 6.5% | 7.9% | 1.3% |
| Aug 2026 | 47.5% | 22.8% | 16.9% | 8.4% | 3.1% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 282K | -2.6% | +1.1 points | |
| 2, held 2nd | 22.8% | 135K | 0% | +1.1 points | |
| 3, held 3rd | 16.9% | 100K | +0.09% | +0.8 points | |
| 4, moved from 5th to 4th | 8.4% | 49.5K | +22.2% | +1.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.1% | 18.1K | -63.4% | -4.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.4% | 8.1K | 0% | +0.1 points |
47.5%
Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share +1.1 points.
22.8%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.
16.9%
Held 3rd. 100K estimated branded searches, +0.09% vs prior month. Share +0.8 points.
8.4%
Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
5.
Reloop3.1%
Moved from 4th to 5th. 18.1K estimated branded searches, -63.4% vs prior month. Share -4.9 points.
6.
V-Moda1.4%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Audio-Technica and its closest rivals
- Audio-Technica vs Pioneer DJ: compare search popularity
- Audio-Technica vs Allen & Heath: compare search popularity
- Audio-Technica vs Reloop: compare search popularity
- Audio-Technica vs V-Moda: compare search popularity
- Compare Audio-Technica with any brand
How has branded search demand for Audio-Technica changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Audio-Technica worldwide fell from 337K to 282K.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among dj headphone brands worldwide decreased from 48.6% to 47.5%.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among dj headphone brands worldwide peaked at 53.2% in January 2026 and was lowest at 46.5% in July 2026.
How did search popularity change for dj headphone brands worldwide in August 2026?
6 changes
In August 2026, Allen & Heath overtook Reloop to rank 4th among dj headphone brands worldwide, at 8.4%.
In August 2026, Pioneer DJ gained estimated Share of Search among dj headphone brands worldwide, from 21.7% to 22.8%.
In August 2026, Audio-Technica gained estimated Share of Search among dj headphone brands worldwide, from 46.5% to 47.5%.
In August 2026, Sennheiser gained estimated Share of Search among dj headphone brands worldwide, from 16.1% to 16.9%.
In August 2026, Reloop lost estimated Share of Search among dj headphone brands worldwide, from 7.9% to 3.1%.
Estimated monthly branded searches for V-Moda worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Where does Audio-Technica compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Studio headphone brands | 2nd of 6 | 8.4% | Show ranking |
| Over-ear headphone brands | 2nd of 5 | 15.8% | Show ranking |
| Turntable brands | 2nd of 6 | 25.7% | Show ranking |
| Podcast microphone brands | 1st of 6 | 29.7% | Show ranking |
| Microphone brands | 1st of 6 | 40.7% | Show ranking |
| Dj headphone brands | 1st of 6 | 47.5% | Shown above |
| Turntable cartridge brands | 1st of 6 | 66.4% | Show ranking |
How is Audio-Technica measured?
Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
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