Audio-Technica vs Fluance:Which is more popular by branded search?

Name: Audio-Technica vs Fluance: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Audio-Technica had more branded searches than Fluance among turntable brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Fluance’s 14.8K, and held a 25.7% Share of Search versus Fluance’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among turntable brands worldwide in August 2026Which is more popular in search, Audio-Technica or Fluance?

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Which is more popular in search, Audio-Technica or Fluance?

Compare the turntable brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Audio-Technica and Fluance among turntable brands worldwide, by month

Month	Pro-Ject	Audio-Technica	Rega	Victrola	Fluance	U-Turn
Oct 2025	62.2%	25.5%	8.3%	2.5%	1.1%	0.33%
Nov 2025	59%	29.5%	6.5%	2.9%	1.6%	0.47%
Dec 2025	58.1%	28.5%	7.8%	3.5%	1.6%	0.57%
Jan 2026	57.7%	28.3%	9.5%	2.8%	1.3%	0.46%
Feb 2026	64.1%	23.2%	8.6%	2.6%	1.2%	0.42%
Mar 2026	65.9%	22.6%	7.2%	2.7%	1.2%	0.43%
Apr 2026	66.5%	21.9%	7.3%	2.7%	1.2%	0.44%
May 2026	66.3%	22.2%	7.3%	2.7%	1.2%	0.35%
Jun 2026	61.7%	25.8%	8.3%	2.5%	1.4%	0.4%
Jul 2026	61.2%	26.3%	8.2%	2.5%	1.3%	0.4%
Aug 2026	61.3%	25.7%	8.2%	3%	1.3%	0.49%
Sep 2026	—	—	—	—	—	—

How has the Audio-Technica and Fluance comparison changed over the last 12 months?

3 findings

Audio-Technica was ahead of Fluance in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable brands worldwide moved from 25.5% to 25.7%, and its estimated monthly branded searches moved from 337K to 282K.
Across the 11 months ending August 2026, Fluance’s estimated Share of Search among turntable brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for turntable brands worldwide in August 2026?

1 change

In August 2026, Audio-Technica lost estimated Share of Search among turntable brands worldwide, from 26.3% to 25.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Audio-Technica’s and Fluance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.