Audio-Technica vs Pro-Ject:Which is more popular by branded search?
In August 2026, Pro-Ject had more branded searches than Audio-Technica among turntable brands worldwide. Pro-Ject was estimated to have 673K branded searches compared to Audio-Technica’s 282K, and held a 61.3% Share of Search versus Audio-Technica’s 25.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio-Technica or Pro-Ject?
Compare the turntable brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pro-Ject, Audio-Technica. The figures are in the table below the chart.
View monthly share of search table
| Month | Pro-Ject | Audio-Technica | Rega | Victrola | Fluance | U-Turn |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 25.5% | 8.3% | 2.5% | 1.1% | 0.33% |
| Nov 2025 | 59% | 29.5% | 6.5% | 2.9% | 1.6% | 0.47% |
| Dec 2025 | 58.1% | 28.5% | 7.8% | 3.5% | 1.6% | 0.57% |
| Jan 2026 | 57.7% | 28.3% | 9.5% | 2.8% | 1.3% | 0.46% |
| Feb 2026 | 64.1% | 23.2% | 8.6% | 2.6% | 1.2% | 0.42% |
| Mar 2026 | 65.9% | 22.6% | 7.2% | 2.7% | 1.2% | 0.43% |
| Apr 2026 | 66.5% | 21.9% | 7.3% | 2.7% | 1.2% | 0.44% |
| May 2026 | 66.3% | 22.2% | 7.3% | 2.7% | 1.2% | 0.35% |
| Jun 2026 | 61.7% | 25.8% | 8.3% | 2.5% | 1.4% | 0.4% |
| Jul 2026 | 61.2% | 26.3% | 8.2% | 2.5% | 1.3% | 0.4% |
| Aug 2026 | 61.3% | 25.7% | 8.2% | 3% | 1.3% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
How has the Audio-Technica and Pro-Ject comparison changed over the last 12 months?
3 findings
- Pro-Ject was ahead of Audio-Technica in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable brands worldwide moved from 25.5% to 25.7%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Pro-Ject’s estimated Share of Search among turntable brands worldwide moved from 62.2% to 61.3%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for turntable brands worldwide in August 2026?
2 changes
In August 2026, Audio-Technica lost estimated Share of Search among turntable brands worldwide, from 26.3% to 25.7%.
Estimated monthly branded searches for Pro-Ject worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Audio-Technica’s and Pro-Ject’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
Pro-Ject
1 branded search term
- pro-ject
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