Brandwave

Audio-Technica vs Beats:Which is more popular?

In September 2026, Beats had more branded searches than Audio-Technica among headphone brands worldwide. Beats had about 1.3 million branded searches, while Audio-Technica had 9,100. Beats made up 5.8% of all headphone brand searches we track, and Audio-Technica accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about headphone brands, Audio-Technica and Beats each appeared in one of the five answers.

Among headphone brands worldwide in September 2026

Who do people search for more?

Beats, about 139 searches for every 1 for Audio-Technica

Beats 1.3M searchesAudio-Technica 9.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Audio-Technica in 1 of 5Beats in 1 of 5

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audio-Technica and Beats were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Bowers & Wilkins5th
  6. Apple AirPods6th
  7. Audio-Technica7th
  8. JBL8th
  9. Beats9th
  10. Beyerdynamic10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beyerdynamic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Audio-Technica or Beats more popular in search?

This chart shows how often people search Google for Audio-Technica and Beats by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from English-language searches worldwide.

Audio-Technica and Beats among headphone brands worldwide, by month

Share of searches by month for Beats, Audio-Technica. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBeatsBoseJBLSkullcandySamsungSennheiserMarshallSoundcoreJabraBowers & WilkinsBeyerdynamicAudio-TechnicaBuddyPhones
Oct 202571.1%7.3%5.6%4.5%3%2.4%1.5%1.6%0.98%0.99%0.88%0.1%0.05%0.04%0.01%
Nov 202569.6%7.5%6.5%5.8%2.6%2.2%1.5%1.8%0.92%0.72%0.68%0.09%0.05%0.04%<0.01%
Dec 202569.1%7.1%7.6%5.4%3.1%2.2%1.5%1.5%0.91%0.81%0.64%0.09%0.05%0.03%0.01%
Jan 202668%8%6.1%4.9%3.7%2.6%1.7%1.8%1.1%1%0.89%0.11%0.06%0.05%0.01%
Feb 202665.5%9.1%5.8%5.1%3.8%2.7%2.2%1.9%1.4%1.2%1.1%0.13%0.07%0.06%0.01%
Mar 202667.7%8.3%5.6%4.8%3.4%2.9%1.9%1.8%1.2%1.2%0.98%0.12%0.05%0.05%0.02%
Apr 202666.9%8%5.5%5.2%3.9%2.7%1.9%1.9%1.4%1.3%1%0.11%0.06%0.05%0.01%
May 202665.6%9.1%5.4%5.2%4.1%2.7%2%1.9%1.3%1.4%1%0.13%0.05%0.05%0.01%
Jun 202666.8%8.1%5.4%5.3%4%2.6%1.9%1.8%1.3%1.5%0.99%0.15%0.05%0.05%0.02%
Jul 202666.7%8.1%5.2%5.3%4%2.6%2%1.8%1.4%1.6%0.96%0.18%0.05%0.05%0.02%
Aug 202666.3%8.5%5.3%5.5%3.7%2.9%1.9%1.7%1.5%1.5%0.93%0.14%0.05%0.05%0.02%
Sep 202668.9%7.2%5.8%5.2%3.5%2.5%1.7%1.5%1.3%1.3%0.87%0.1%0.05%0.04%0.01%

Beats and Audio-Technica sell other things too, so only their searches that name this product count here, like “beats solo 4”.

How has the Audio-Technica and Beats comparison changed over the last 12 months?

3 findings
  • Beats was ahead of Audio-Technica in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among headphone brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 9.3K to 9.1K.
  • Across the 12 months ending September 2026, Beats’ share of searches among headphone brands worldwide moved from 5.6% to 5.8%, and its estimated monthly branded searches held steady at 1.3M.

How did search popularity change for headphone brands worldwide in September 2026?

1 change

  1. In September 2026, Beats overtook Bose to rank 3rd among headphone brands worldwide, with 5.8% of the searches.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s and Beats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audio-Technica

3 branded search terms

  • audio technica earbuds
  • audio technica headphones
  • audio technica headset

Beats

6 branded search terms

  • beats earbuds
  • beats fit pro
  • beats headphones
  • beats solo 4
  • beats studio buds
  • beats studio pro

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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