Brandwave

How popular isAudio-Technica in search?

In August 2026, there were an estimated 282K branded searches for Audio-Technica worldwide which is down 16.3% over the last 11 months. Audio-Technica holds 66.4% estimated Share of Search among turntable cartridge brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica66.4%
  2. Denon21.3%
  3. Nagaoka6.4%
  4. Sumiko5.2%
  5. Ortofon0.68%
  6. Grado—
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Which turntable cartridge brands compete with Audio-Technica?

Audio-Technica against turntable cartridge brands worldwide, by month

Share of Search by month for Audio-Technica, Denon, Nagaoka, Sumiko. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaDenonNagaokaSumikoOrtofonGrado
Oct 202569.8%22.8%3.8%3.1%0.6%—
Nov 202570.9%23.2%3.1%2.1%0.62%—
Dec 202570.1%23.4%3.1%2.6%0.76%—
Jan 202668.8%23%3.8%3.8%0.61%—
Feb 202666.7%24.6%4%4%0.65%—
Mar 202664.8%25.3%5.1%4.2%0.67%—
Apr 202663.9%25.9%5.2%4.3%0.68%—
May 202663.7%25.4%5.1%5.1%0.67%—
Jun 202668.6%22%4.4%4.4%0.58%—
Jul 202668.5%21.4%5.3%4.3%0.57%—
Aug 202666.4%21.3%6.4%5.2%0.68%—
Sep 2026——————

  1. 1.Audio-Technica

    66.4%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -2.1 points.

  2. 2.Denon

    21.3%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Nagaoka

    6.4%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  4. 4.Sumiko

    5.2%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  5. 5.Ortofon

    0.68%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

  6. —.Grado

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Audio-Technica and its closest rivals

How has branded search demand for Audio-Technica changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Audio-Technica worldwide fell from 337K to 282K.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide decreased from 69.8% to 66.4%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide peaked at 70.9% in November 2025 and was lowest at 63.7% in May 2026.

How did search popularity change for turntable cartridge brands worldwide in August 2026?

  1. In August 2026, Nagaoka gained estimated Share of Search among turntable cartridge brands worldwide, from 5.3% to 6.4%.

  2. In August 2026, Sumiko gained estimated Share of Search among turntable cartridge brands worldwide, from 4.3% to 5.2%.

  3. In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.

  4. Denon’s estimated Share of Search among turntable cartridge brands worldwide has lost ground for 3 months in a row, from 25.4% to 21.3% in August 2026.

Where does Audio-Technica compete?

Audio-Technica is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Studio headphone brands2nd of 68.4%Show ranking
Over-ear headphone brands2nd of 515.8%Show ranking
Turntable brands2nd of 625.7%Show ranking
Podcast microphone brands1st of 629.7%Show ranking
Microphone brands1st of 640.7%Show ranking
Dj headphone brands1st of 647.5%Show ranking
Turntable cartridge brands1st of 666.4%Shown above

How is Audio-Technica measured?

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • audio technica
  • audio technica headphones
  • audio-technica
  • audio-technica com
  • audio-technica headphone
  • headphone audio-technica

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How the Brand Demand Index is measured

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