Audio-Technica vs Nagaoka:Which is more popular by branded search?
In August 2026, Audio-Technica had more branded searches than Nagaoka among turntable cartridge brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Nagaoka’s 27.1K, and held a 66.4% Share of Search versus Nagaoka’s 6.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio-Technica or Nagaoka?
Compare the turntable cartridge brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Audio-Technica, Nagaoka. The figures are in the table below the chart.
View monthly share of search table
| Month | Audio-Technica | Denon | Nagaoka | Sumiko | Ortofon | Grado |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 22.8% | 3.8% | 3.1% | 0.6% | — |
| Nov 2025 | 70.9% | 23.2% | 3.1% | 2.1% | 0.62% | — |
| Dec 2025 | 70.1% | 23.4% | 3.1% | 2.6% | 0.76% | — |
| Jan 2026 | 68.8% | 23% | 3.8% | 3.8% | 0.61% | — |
| Feb 2026 | 66.7% | 24.6% | 4% | 4% | 0.65% | — |
| Mar 2026 | 64.8% | 25.3% | 5.1% | 4.2% | 0.67% | — |
| Apr 2026 | 63.9% | 25.9% | 5.2% | 4.3% | 0.68% | — |
| May 2026 | 63.7% | 25.4% | 5.1% | 5.1% | 0.67% | — |
| Jun 2026 | 68.6% | 22% | 4.4% | 4.4% | 0.58% | — |
| Jul 2026 | 68.5% | 21.4% | 5.3% | 4.3% | 0.57% | — |
| Aug 2026 | 66.4% | 21.3% | 6.4% | 5.2% | 0.68% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Audio-Technica and Nagaoka comparison changed over the last 12 months?
3 findings
- Audio-Technica was ahead of Nagaoka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide moved from 69.8% to 66.4%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Nagaoka’s estimated Share of Search among turntable cartridge brands worldwide moved from 3.8% to 6.4%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
How did search popularity change for turntable cartridge brands worldwide in August 2026?
2 changes
In August 2026, Nagaoka gained estimated Share of Search among turntable cartridge brands worldwide, from 5.3% to 6.4%.
In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Audio-Technica’s and Nagaoka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
Nagaoka
1 branded search term
- nagaoka
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.