Brandwave

How popular isOrtofon in search?

In August 2026, there were an estimated 2.9K branded searches for Ortofon worldwide which held steady over the last 11 months. Ortofon holds 0.68% estimated Share of Search among turntable cartridge brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica66.4%
  2. Denon21.3%
  3. Nagaoka6.4%
  4. Sumiko5.2%
  5. Ortofon0.68%
  6. Grado—
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Which turntable cartridge brands compete with Ortofon?

Ortofon against turntable cartridge brands worldwide, by month

Share of Search by month for Audio-Technica, Denon, Nagaoka, Sumiko, Ortofon. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaDenonNagaokaSumikoOrtofonGrado
Oct 202569.8%22.8%3.8%3.1%0.6%—
Nov 202570.9%23.2%3.1%2.1%0.62%—
Dec 202570.1%23.4%3.1%2.6%0.76%—
Jan 202668.8%23%3.8%3.8%0.61%—
Feb 202666.7%24.6%4%4%0.65%—
Mar 202664.8%25.3%5.1%4.2%0.67%—
Apr 202663.9%25.9%5.2%4.3%0.68%—
May 202663.7%25.4%5.1%5.1%0.67%—
Jun 202668.6%22%4.4%4.4%0.58%—
Jul 202668.5%21.4%5.3%4.3%0.57%—
Aug 202666.4%21.3%6.4%5.2%0.68%—
Sep 2026——————

  1. 1.Audio-Technica

    66.4%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -2.1 points.

  2. 2.Denon

    21.3%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Nagaoka

    6.4%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  4. 4.Sumiko

    5.2%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  5. 5.Ortofon

    0.68%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

  6. —.Grado

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Ortofon and its closest rivals

How has branded search demand for Ortofon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ortofon worldwide held steady at 2.9K.
  • Across the 11 months ending August 2026, Ortofon’s estimated Share of Search among turntable cartridge brands worldwide held steady, from 0.6% to 0.68%.

How did search popularity change for turntable cartridge brands worldwide in August 2026?

  1. In August 2026, Nagaoka gained estimated Share of Search among turntable cartridge brands worldwide, from 5.3% to 6.4%.

  2. In August 2026, Sumiko gained estimated Share of Search among turntable cartridge brands worldwide, from 4.3% to 5.2%.

  3. In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.

  4. Denon’s estimated Share of Search among turntable cartridge brands worldwide has lost ground for 3 months in a row, from 25.4% to 21.3% in August 2026.

How is Ortofon measured?

Brandwave collects information about searches that people make online using Ortofon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ortofon cartridge

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How the Brand Demand Index is measured

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