How popular isGrado in search?
Grado has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Audio-Technica66.4%
Denon21.3%
Nagaoka6.4%- Sumiko5.2%
Ortofon0.68%
Grado—
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Which turntable cartridge brands compete with Grado?
Share of Search by month for Audio-Technica, Denon, Nagaoka, Sumiko, Grado. The figures are in the table below the chart.
View monthly share of search table
| Month | Audio-Technica | Denon | Nagaoka | Sumiko | Ortofon | Grado |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 22.8% | 3.8% | 3.1% | 0.6% | — |
| Nov 2025 | 70.9% | 23.2% | 3.1% | 2.1% | 0.62% | — |
| Dec 2025 | 70.1% | 23.4% | 3.1% | 2.6% | 0.76% | — |
| Jan 2026 | 68.8% | 23% | 3.8% | 3.8% | 0.61% | — |
| Feb 2026 | 66.7% | 24.6% | 4% | 4% | 0.65% | — |
| Mar 2026 | 64.8% | 25.3% | 5.1% | 4.2% | 0.67% | — |
| Apr 2026 | 63.9% | 25.9% | 5.2% | 4.3% | 0.68% | — |
| May 2026 | 63.7% | 25.4% | 5.1% | 5.1% | 0.67% | — |
| Jun 2026 | 68.6% | 22% | 4.4% | 4.4% | 0.58% | — |
| Jul 2026 | 68.5% | 21.4% | 5.3% | 4.3% | 0.57% | — |
| Aug 2026 | 66.4% | 21.3% | 6.4% | 5.2% | 0.68% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 282K | -2.6% | -2.1 points | |
| 2, held 2nd | 21.3% | 90.5K | 0% | -0.1 points | |
| 3, held 3rd | 6.4% | 27.1K | +22.1% | +1.1 points | |
| 4, held 4th | 5.2% | 22.2K | +22.7% | +0.9 points | |
| 5, held 5th | 0.68% | 2.9K | +20.8% | +0.1 points | |
| —, not measured this month | — | — | — | — |
66.4%
Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -2.1 points.
2.
Denon21.3%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Nagaoka6.4%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.
4.Sumiko
5.2%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
5.
Ortofon0.68%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
—.
Grado—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Grado and its closest rivals
How did search popularity change for turntable cartridge brands worldwide in August 2026?
4 changes
In August 2026, Nagaoka gained estimated Share of Search among turntable cartridge brands worldwide, from 5.3% to 6.4%.
In August 2026, Sumiko gained estimated Share of Search among turntable cartridge brands worldwide, from 4.3% to 5.2%.
In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.
Denon’s estimated Share of Search among turntable cartridge brands worldwide has lost ground for 3 months in a row, from 25.4% to 21.3% in August 2026.
How is Grado measured?
Brandwave collects information about searches that people make online using Grado’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- grado
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Is Grado your brand?
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