Brandwave

Turntable cartridge brands:Which brands are most popular in search?

In August 2026, Audio-Technica was the most searched among turntable cartridge brands worldwide, with an estimated 282K branded searches and 66.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica66.4%
  2. Denon21.3%
  3. Nagaoka6.4%
  4. Sumiko5.2%
  5. Ortofon0.68%
  6. Grado—

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Share of SearchLeaderboard

Compare the turntable cartridge brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among turntable cartridge brands worldwide, by month

Share of Search by month for Audio-Technica, Denon, Nagaoka, Sumiko. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaDenonNagaokaSumikoOrtofonGrado
Oct 202569.8%22.8%3.8%3.1%0.6%—
Nov 202570.9%23.2%3.1%2.1%0.62%—
Dec 202570.1%23.4%3.1%2.6%0.76%—
Jan 202668.8%23%3.8%3.8%0.61%—
Feb 202666.7%24.6%4%4%0.65%—
Mar 202664.8%25.3%5.1%4.2%0.67%—
Apr 202663.9%25.9%5.2%4.3%0.68%—
May 202663.7%25.4%5.1%5.1%0.67%—
Jun 202668.6%22%4.4%4.4%0.58%—
Jul 202668.5%21.4%5.3%4.3%0.57%—
Aug 202666.4%21.3%6.4%5.2%0.68%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Audio-Technica

    66.4%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -2.1 points.

  2. 2.Denon

    21.3%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Nagaoka

    6.4%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  4. 4.Sumiko

    5.2%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  5. 5.Ortofon

    0.68%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

  6. —.Grado

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among turntable cartridge brands worldwide?

In August 2026, Audio-Technica was the most searched among turntable cartridge brands worldwide, with an estimated 282K branded searches and 66.4% estimated Share of Search within this set. Denon is in 2nd place, 45.1 percentage points behind at 21.3% Share of Search.

Global turntable cartridge brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Audio-Technica69.8% → 66.4%70.9%Nov 202563.7%May 20261st
Denon22.8% → 21.3%25.9%Apr 202621.3%Aug 20262nd
Nagaoka3.8% → 6.4%6.4%Aug 20263.1%Nov 20253rd
Sumiko3.1% → 5.2%5.2%Aug 20262.1%Nov 20254th
Ortofon0.6% → 0.68%0.76%Dec 20250.57%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide decreased from 69.8% to 66.4%.
  • Across the 11 months ending August 2026, Denon’s estimated Share of Search among turntable cartridge brands worldwide decreased from 22.8% to 21.3%.
  • Across the 11 months ending August 2026, Nagaoka’s estimated Share of Search among turntable cartridge brands worldwide increased from 3.8% to 6.4%.
  • Across the 11 months ending August 2026, Sumiko’s estimated Share of Search among turntable cartridge brands worldwide increased from 3.1% to 5.2%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide peaked at 70.9% in November 2025 and was lowest at 63.7% in May 2026.
  • Across the 11 months ending August 2026, Denon’s estimated Share of Search among turntable cartridge brands worldwide peaked at 25.9% in April 2026 and was lowest at 21.3% in August 2026.
  • Across the 11 months ending August 2026, Nagaoka’s estimated Share of Search among turntable cartridge brands worldwide peaked at 6.4% in August 2026 and was lowest at 3.1% in November 2025.
  • Across the 11 months ending August 2026, Sumiko’s estimated Share of Search among turntable cartridge brands worldwide peaked at 5.2% in August 2026 and was lowest at 2.1% in November 2025.
  • Across the 11 months ending August 2026, Ortofon and Grado held steady: their estimated Share of Search among turntable cartridge brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for turntable cartridge brands worldwide in August 2026?

  1. In August 2026, Nagaoka gained estimated Share of Search among turntable cartridge brands worldwide, from 5.3% to 6.4%.

  2. In August 2026, Sumiko gained estimated Share of Search among turntable cartridge brands worldwide, from 4.3% to 5.2%.

  3. In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.

  4. Denon’s estimated Share of Search among turntable cartridge brands worldwide has lost ground for 3 months in a row, from 25.4% to 21.3% in August 2026.

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