Audio-Technica vs Samson:Which is more popular by branded search?

Name: Audio-Technica vs Samson: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Audio-Technica had more branded searches than Samson among podcast microphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Samson’s 201K, and held a 29.7% Share of Search versus Samson’s 21.2%. These are worldwide searches for English-language branded terms.

Share of Search among podcast microphone brands worldwide in August 2026Which is more popular in search, Audio-Technica or Samson?

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Which is more popular in search, Audio-Technica or Samson?

Compare the podcast microphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Audio-Technica and Samson among podcast microphone brands worldwide, by month

Month	Audio-Technica	HyperX	Samson	Shure	Blue	RODE
Oct 2025	32.8%	23.9%	19.6%	13.1%	10.6%	0.06%
Nov 2025	35%	25.6%	17.1%	11.5%	10.9%	0.06%
Dec 2025	33.2%	24.7%	20.2%	11.1%	10.8%	0.06%
Jan 2026	34.4%	25.6%	17.1%	11.5%	11.3%	0.07%
Feb 2026	30.1%	24.9%	20.3%	13.6%	11%	0.06%
Mar 2026	26.3%	22.9%	28%	12.6%	10.1%	0.07%
Apr 2026	19.1%	17.4%	47.5%	9.5%	6.5%	0.04%
May 2026	27.3%	24.4%	24.4%	13.4%	10.4%	0.05%
Jun 2026	30.4%	26.5%	21.7%	11.9%	9.6%	0.05%
Jul 2026	30.4%	25.8%	21.1%	11.6%	11.1%	0.04%
Aug 2026	29.7%	26%	21.2%	11.6%	11.5%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Audio-Technica and Samson comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Samson took it in March 2026, Audio-Technica took it in May 2026.
Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among podcast microphone brands worldwide moved from 32.8% to 29.7%, and its estimated monthly branded searches moved from 337K to 282K.
Across the 11 months ending August 2026, Samson’s estimated Share of Search among podcast microphone brands worldwide moved from 19.6% to 21.2%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for podcast microphone brands worldwide in August 2026?

1 change

In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Audio-Technica’s and Samson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.