Brandwave

How popular isSamson in search?

In August 2026, there were an estimated 201K branded searches for Samson worldwide which held steady over the last 11 months. Samson holds 21.2% estimated Share of Search among podcast microphone brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica29.7%
  2. HyperX26%
  3. Samson21.2%
  4. Shure11.6%
  5. Blue11.5%
  6. RODE0.05%
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Which podcast microphone brands compete with Samson?

Samson against podcast microphone brands worldwide, by month

Share of Search by month for Audio-Technica, HyperX, Samson, Shure, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaHyperXSamsonShureBlueRODE
Oct 202532.8%23.9%19.6%13.1%10.6%0.06%
Nov 202535%25.6%17.1%11.5%10.9%0.06%
Dec 202533.2%24.7%20.2%11.1%10.8%0.06%
Jan 202634.4%25.6%17.1%11.5%11.3%0.07%
Feb 202630.1%24.9%20.3%13.6%11%0.06%
Mar 202626.3%22.9%28%12.6%10.1%0.07%
Apr 202619.1%17.4%47.5%9.5%6.5%0.04%
May 202627.3%24.4%24.4%13.4%10.4%0.05%
Jun 202630.4%26.5%21.7%11.9%9.6%0.05%
Jul 202630.4%25.8%21.1%11.6%11.1%0.04%
Aug 202629.7%26%21.2%11.6%11.5%0.05%
Sep 2026——————

  1. 1.Audio-Technica

    29.7%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -0.7 points.

  2. 2.HyperX

    26%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Samson

    21.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Shure

    11.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Blue

    11.5%

    Held 5th. 109K estimated branded searches, +3.1% vs prior month. Share +0.4 points.

  6. 6.RODE

    0.05%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Samson and its closest rivals

How has branded search demand for Samson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samson worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Samson’s estimated Share of Search among podcast microphone brands worldwide increased from 19.6% to 21.2%.
  • Across the 11 months ending August 2026, Samson’s estimated Share of Search among podcast microphone brands worldwide peaked at 47.5% in April 2026 and was lowest at 17.1% in November 2025.

How did search popularity change for podcast microphone brands worldwide in August 2026?

  1. In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%.

  2. Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  3. Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How is Samson measured?

Brandwave collects information about searches that people make online using Samson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • samson

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How the Brand Demand Index is measured

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