Audio-Technica vs Bowers & Wilkins:Which is more popular by branded search?
In August 2026, Audio-Technica had more branded searches than Bowers & Wilkins among over-ear headphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Bowers & Wilkins’ 187K, and held a 15.8% Share of Search versus Bowers & Wilkins’ 10.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio-Technica or Bowers & Wilkins?
Compare brands that offer over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Audio-Technica, Bowers & Wilkins. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Audio-Technica | Bowers & Wilkins | Beyerdynamic | Sennheiser |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 17.4% | 11.3% | 9.5% | 6.3% |
| Nov 2025 | 61.2% | 14.7% | 9.5% | 9.3% | 5.3% |
| Dec 2025 | 61.7% | 15.2% | 10.1% | 8.4% | 4.6% |
| Jan 2026 | 51.6% | 20.5% | 11.1% | 10.8% | 5.9% |
| Feb 2026 | 52.5% | 18.7% | 11.5% | 11.1% | 6.3% |
| Mar 2026 | 53.7% | 17.3% | 11.2% | 10.7% | 7.2% |
| Apr 2026 | 55.9% | 17.3% | 11.5% | 9.2% | 6.1% |
| May 2026 | 55.8% | 16.2% | 12.9% | 8.8% | 6.2% |
| Jun 2026 | 55.4% | 16.6% | 13.2% | 8.9% | 5.9% |
| Jul 2026 | 56.4% | 17.3% | 11.5% | 8.9% | 6% |
| Aug 2026 | 59.8% | 15.8% | 10.5% | 8.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the Audio-Technica and Bowers & Wilkins comparison changed over the last 12 months?
3 findings
- Audio-Technica was ahead of Bowers & Wilkins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide moved from 17.4% to 15.8%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Bowers & Wilkins’ estimated Share of Search among over-ear headphone brands worldwide moved from 11.3% to 10.5%, and its estimated monthly branded searches moved from 219K to 187K.
How did search popularity change for over-ear headphone brands worldwide in August 2026?
2 changes
In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.
In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Audio-Technica’s and Bowers & Wilkins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
Bowers & Wilkins
5 branded search terms
- bowers & wilkins
- bowers & wilkins headphone
- bowers wilkins
- bowers&wilkins
- bowerswilkins com
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.