Brandwave

Audio-Technica vs Jabra:Which is more popular?

In September 2026, Jabra had more branded searches than Audio-Technica among headphone brands worldwide. Jabra had about 188,000 branded searches, while Audio-Technica had 9,100. Jabra made up 0.87% of all headphone brand searches we track, and Audio-Technica accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about headphone brands, Audio-Technica appeared in one of the five answers and Jabra in none.

Among headphone brands worldwide in September 2026

Who do people search for more?

Jabra, about 21 searches for every 1 for Audio-Technica

Jabra 188K searchesAudio-Technica 9.1K searches

Who does AI mention more?

Audio-Technica, mentioned in 1 of 5 answers, Jabra in 0

Audio-Technica in 1 of 5Jabra in 0 of 5

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audio-Technica was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jabra did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Bowers & Wilkins5th
  6. Apple AirPods6th
  7. Audio-Technica7th
  8. JBL8th
  9. Beats9th
  10. +4 more
  11. Jabra–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beyerdynamic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Audio-Technica or Jabra more popular in search?

This chart shows how often people search Google for Audio-Technica and Jabra by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from English-language searches worldwide.

Audio-Technica and Jabra among headphone brands worldwide, by month

Share of searches by month for Jabra, Audio-Technica. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBeatsBoseJBLSkullcandySamsungSennheiserMarshallSoundcoreJabraBowers & WilkinsBeyerdynamicAudio-TechnicaBuddyPhones
Oct 202571.1%7.3%5.6%4.5%3%2.4%1.5%1.6%0.98%0.99%0.88%0.1%0.05%0.04%0.01%
Nov 202569.6%7.5%6.5%5.8%2.6%2.2%1.5%1.8%0.92%0.72%0.68%0.09%0.05%0.04%<0.01%
Dec 202569.1%7.1%7.6%5.4%3.1%2.2%1.5%1.5%0.91%0.81%0.64%0.09%0.05%0.03%0.01%
Jan 202668%8%6.1%4.9%3.7%2.6%1.7%1.8%1.1%1%0.89%0.11%0.06%0.05%0.01%
Feb 202665.5%9.1%5.8%5.1%3.8%2.7%2.2%1.9%1.4%1.2%1.1%0.13%0.07%0.06%0.01%
Mar 202667.7%8.3%5.6%4.8%3.4%2.9%1.9%1.8%1.2%1.2%0.98%0.12%0.05%0.05%0.02%
Apr 202666.9%8%5.5%5.2%3.9%2.7%1.9%1.9%1.4%1.3%1%0.11%0.06%0.05%0.01%
May 202665.6%9.1%5.4%5.2%4.1%2.7%2%1.9%1.3%1.4%1%0.13%0.05%0.05%0.01%
Jun 202666.8%8.1%5.4%5.3%4%2.6%1.9%1.8%1.3%1.5%0.99%0.15%0.05%0.05%0.02%
Jul 202666.7%8.1%5.2%5.3%4%2.6%2%1.8%1.4%1.6%0.96%0.18%0.05%0.05%0.02%
Aug 202666.3%8.5%5.3%5.5%3.7%2.9%1.9%1.7%1.5%1.5%0.93%0.14%0.05%0.05%0.02%
Sep 202668.9%7.2%5.8%5.2%3.5%2.5%1.7%1.5%1.3%1.3%0.87%0.1%0.05%0.04%0.01%

Jabra and Audio-Technica sell other things too, so only their searches that name this product count here, like “jabra elite”.

How has the Audio-Technica and Jabra comparison changed over the last 12 months?

3 findings
  • Jabra was ahead of Audio-Technica in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among headphone brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 9.3K to 9.1K.
  • Across the 12 months ending September 2026, Jabra’s share of searches among headphone brands worldwide moved from 0.88% to 0.87%, and its estimated monthly branded searches moved from 204K to 188K.

How did search popularity change for headphone brands worldwide in September 2026?

0 changes

Neither Audio-Technica nor Jabra moved beyond provider rounding among headphone brands in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s and Jabra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audio-Technica

3 branded search terms

  • audio technica earbuds
  • audio technica headphones
  • audio technica headset

Jabra

5 branded search terms

  • jabra earbuds
  • jabra earphones
  • jabra elite
  • jabra headphones
  • jabra headset

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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