Audio-Technica vs Beyerdynamic:Which is more popular by branded search?

Name: Audio-Technica vs Beyerdynamic: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Audio-Technica had more branded searches than Beyerdynamic among over-ear headphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Beyerdynamic’s 150K, and held a 15.8% Share of Search versus Beyerdynamic’s 8.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among over-ear headphone brands worldwide in August 2026Which is more popular in search, Audio-Technica or Beyerdynamic?

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Which is more popular in search, Audio-Technica or Beyerdynamic?

Compare brands that offer over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Audio-Technica and Beyerdynamic among over-ear headphone brands worldwide, by month

Month	Bose	Audio-Technica	Bowers & Wilkins	Beyerdynamic	Sennheiser
Oct 2025	55.4%	17.4%	11.3%	9.5%	6.3%
Nov 2025	61.2%	14.7%	9.5%	9.3%	5.3%
Dec 2025	61.7%	15.2%	10.1%	8.4%	4.6%
Jan 2026	51.6%	20.5%	11.1%	10.8%	5.9%
Feb 2026	52.5%	18.7%	11.5%	11.1%	6.3%
Mar 2026	53.7%	17.3%	11.2%	10.7%	7.2%
Apr 2026	55.9%	17.3%	11.5%	9.2%	6.1%
May 2026	55.8%	16.2%	12.9%	8.8%	6.2%
Jun 2026	55.4%	16.6%	13.2%	8.9%	5.9%
Jul 2026	56.4%	17.3%	11.5%	8.9%	6%
Aug 2026	59.8%	15.8%	10.5%	8.4%	5.6%
Sep 2026	—	—	—	—	—

How has the Audio-Technica and Beyerdynamic comparison changed over the last 12 months?

3 findings

Audio-Technica was ahead of Beyerdynamic in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide moved from 17.4% to 15.8%, and its estimated monthly branded searches moved from 337K to 282K.
Across the 11 months ending August 2026, Beyerdynamic’s estimated Share of Search among over-ear headphone brands worldwide moved from 9.5% to 8.4%, and its estimated monthly branded searches moved from 184K to 150K.

How did search popularity change for over-ear headphone brands worldwide in August 2026?

2 changes

In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.
In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Audio-Technica’s and Beyerdynamic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.