Brandwave

Audio-Technica vs JBL:Which is more popular?

In September 2026, JBL had more branded searches than Audio-Technica among headphone brands worldwide. JBL had about 763,000 branded searches, while Audio-Technica had 9,100. JBL made up 3.5% of all headphone brand searches we track, and Audio-Technica accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about headphone brands, Audio-Technica and JBL each appeared in one of the five answers.

Among headphone brands worldwide in September 2026

Who do people search for more?

JBL, about 84 searches for every 1 for Audio-Technica

JBL 763K searchesAudio-Technica 9.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Audio-Technica in 1 of 5JBL in 1 of 5

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audio-Technica and JBL were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Bowers & Wilkins5th
  6. Apple AirPods6th
  7. Audio-Technica7th
  8. JBL8th
  9. Beats9th
  10. Beyerdynamic10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beyerdynamic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Audio-Technica or JBL more popular in search?

This chart shows how often people search Google for Audio-Technica and JBL by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from English-language searches worldwide.

Audio-Technica and JBL among headphone brands worldwide, by month

Share of searches by month for JBL, Audio-Technica. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBeatsBoseJBLSkullcandySamsungSennheiserMarshallSoundcoreJabraBowers & WilkinsBeyerdynamicAudio-TechnicaBuddyPhones
Oct 202571.1%7.3%5.6%4.5%3%2.4%1.5%1.6%0.98%0.99%0.88%0.1%0.05%0.04%0.01%
Nov 202569.6%7.5%6.5%5.8%2.6%2.2%1.5%1.8%0.92%0.72%0.68%0.09%0.05%0.04%<0.01%
Dec 202569.1%7.1%7.6%5.4%3.1%2.2%1.5%1.5%0.91%0.81%0.64%0.09%0.05%0.03%0.01%
Jan 202668%8%6.1%4.9%3.7%2.6%1.7%1.8%1.1%1%0.89%0.11%0.06%0.05%0.01%
Feb 202665.5%9.1%5.8%5.1%3.8%2.7%2.2%1.9%1.4%1.2%1.1%0.13%0.07%0.06%0.01%
Mar 202667.7%8.3%5.6%4.8%3.4%2.9%1.9%1.8%1.2%1.2%0.98%0.12%0.05%0.05%0.02%
Apr 202666.9%8%5.5%5.2%3.9%2.7%1.9%1.9%1.4%1.3%1%0.11%0.06%0.05%0.01%
May 202665.6%9.1%5.4%5.2%4.1%2.7%2%1.9%1.3%1.4%1%0.13%0.05%0.05%0.01%
Jun 202666.8%8.1%5.4%5.3%4%2.6%1.9%1.8%1.3%1.5%0.99%0.15%0.05%0.05%0.02%
Jul 202666.7%8.1%5.2%5.3%4%2.6%2%1.8%1.4%1.6%0.96%0.18%0.05%0.05%0.02%
Aug 202666.3%8.5%5.3%5.5%3.7%2.9%1.9%1.7%1.5%1.5%0.93%0.14%0.05%0.05%0.02%
Sep 202668.9%7.2%5.8%5.2%3.5%2.5%1.7%1.5%1.3%1.3%0.87%0.1%0.05%0.04%0.01%

JBL and Audio-Technica sell other things too, so only their searches that name this product count here, like “jbl tune”.

How has the Audio-Technica and JBL comparison changed over the last 12 months?

3 findings
  • JBL was ahead of Audio-Technica in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among headphone brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 9.3K to 9.1K.
  • Across the 12 months ending September 2026, JBL’s share of searches among headphone brands worldwide moved from 3% to 3.5%, and its estimated monthly branded searches moved from 695K to 763K.

How did search popularity change for headphone brands worldwide in September 2026?

0 changes

Neither Audio-Technica nor JBL moved beyond provider rounding among headphone brands in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audio-Technica

3 branded search terms

  • audio technica earbuds
  • audio technica headphones
  • audio technica headset

JBL

4 branded search terms

  • jbl earbuds
  • jbl earphones
  • jbl headphones
  • jbl tune

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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