Audio-Technica vs Denon:Which is more popular by branded search?
In August 2026, Audio-Technica had more branded searches than Denon among turntable cartridge brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Denon’s 90.5K, and held a 66.4% Share of Search versus Denon’s 21.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio-Technica or Denon?
Compare the turntable cartridge brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Audio-Technica, Denon. The figures are in the table below the chart.
View monthly share of search table
| Month | Audio-Technica | Denon | Nagaoka | Sumiko | Ortofon | Grado |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 22.8% | 3.8% | 3.1% | 0.6% | — |
| Nov 2025 | 70.9% | 23.2% | 3.1% | 2.1% | 0.62% | — |
| Dec 2025 | 70.1% | 23.4% | 3.1% | 2.6% | 0.76% | — |
| Jan 2026 | 68.8% | 23% | 3.8% | 3.8% | 0.61% | — |
| Feb 2026 | 66.7% | 24.6% | 4% | 4% | 0.65% | — |
| Mar 2026 | 64.8% | 25.3% | 5.1% | 4.2% | 0.67% | — |
| Apr 2026 | 63.9% | 25.9% | 5.2% | 4.3% | 0.68% | — |
| May 2026 | 63.7% | 25.4% | 5.1% | 5.1% | 0.67% | — |
| Jun 2026 | 68.6% | 22% | 4.4% | 4.4% | 0.58% | — |
| Jul 2026 | 68.5% | 21.4% | 5.3% | 4.3% | 0.57% | — |
| Aug 2026 | 66.4% | 21.3% | 6.4% | 5.2% | 0.68% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Audio-Technica and Denon comparison changed over the last 12 months?
3 findings
- Audio-Technica was ahead of Denon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide moved from 69.8% to 66.4%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Denon’s estimated Share of Search among turntable cartridge brands worldwide moved from 22.8% to 21.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for turntable cartridge brands worldwide in August 2026?
2 changes
In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.
Denon’s estimated Share of Search among turntable cartridge brands worldwide has lost ground for 3 months in a row, from 25.4% to 21.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Audio-Technica’s and Denon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
Denon
1 branded search term
- denon
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