How popular isAudio-Technica in search?
In August 2026, there were an estimated 282K branded searches for Audio-Technica worldwide which is down 16.3% over the last 11 months. Audio-Technica holds 8.4% estimated Share of Search among studio headphone brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sony81.4%
Audio-Technica8.4%Beyerdynamic4.5%
Sennheiser3%
AKG2.7%
Focal Car Audio0.07%
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Which studio headphone brands compete with Audio-Technica?
Share of Search by month for Sony, Audio-Technica, Beyerdynamic, Sennheiser, AKG. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Audio-Technica | Beyerdynamic | Sennheiser | AKG | Focal Car Audio |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 11.3% | 6.2% | 4.1% | 3% | 0.1% |
| Nov 2025 | 74.6% | 11.2% | 7.1% | 4% | 3% | 0.08% |
| Dec 2025 | 76% | 11.2% | 6.2% | 3.4% | 3.1% | 0.07% |
| Jan 2026 | 76.4% | 11.3% | 6% | 3.3% | 3.1% | 0.1% |
| Feb 2026 | 77% | 10.2% | 6.1% | 3.4% | 3.1% | 0.19% |
| Mar 2026 | 77% | 9.7% | 6% | 4% | 3.1% | 0.15% |
| Apr 2026 | 78.7% | 9.5% | 5.1% | 3.4% | 3.2% | 0.13% |
| May 2026 | 78.2% | 9.6% | 5.2% | 3.7% | 3.2% | 0.13% |
| Jun 2026 | 78.2% | 9.8% | 5.2% | 3.5% | 3.2% | 0.1% |
| Jul 2026 | 81.2% | 8.6% | 4.4% | 3% | 2.7% | 0.09% |
| Aug 2026 | 81.4% | 8.4% | 4.5% | 3% | 2.7% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.4% | 2.7M | 0% | +0.2 points | |
| 2, held 2nd | 8.4% | 282K | -2.6% | -0.2 points | |
| 3, held 3rd | 4.5% | 150K | 0% | 0 points | |
| 4, held 4th | 3% | 100K | +0.09% | 0 points | |
| 5, held 5th | 2.7% | 90.5K | 0% | 0 points | |
| 6, held 6th | 0.07% | 2.4K | -17.2% | 0 points |
1.
Sony81.4%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.
8.4%
Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -0.2 points.
4.5%
Held 3rd. 150K estimated branded searches, 0% vs prior month. Share 0 points.
3%
Held 4th. 100K estimated branded searches, +0.09% vs prior month. Share 0 points.
5.
AKG2.7%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between Audio-Technica and its closest rivals
- Audio-Technica vs Sony: compare search popularity
- Audio-Technica vs AKG: compare search popularity
- Audio-Technica vs Focal Car Audio: compare search popularity
- Compare Audio-Technica with any brand
Every comparison with Audio-Technica
25 comparisons
- Audio-Technica vs Pro-Ject
- Audio-Technica vs Bose
- Audio-Technica vs Sony
- Audio-Technica vs HyperX
- Audio-Technica vs Samson
- Audio-Technica vs Bowers & Wilkins
- Audio-Technica vs Beyerdynamic
- Audio-Technica vs Pioneer DJ
- Audio-Technica vs Shure
- Audio-Technica vs Blue
- Audio-Technica vs Sennheiser
- Allen & Heath vs Audio-Technica
- Audio-Technica vs U-Turn
- Audio-Technica vs Denon
- Audio-Technica vs Rega
- AKG vs Audio-Technica
- Audio-Technica vs Victrola
- Audio-Technica vs Nagaoka
- Audio-Technica vs Sumiko
- Audio-Technica vs Reloop
- Audio-Technica vs Fluance
- Audio-Technica vs V-Moda
- Audio-Technica vs Ortofon
- Audio-Technica vs Focal Car Audio
- Audio-Technica vs RODE
How has branded search demand for Audio-Technica changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Audio-Technica worldwide fell from 337K to 282K.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among studio headphone brands worldwide decreased from 11.3% to 8.4%.
How did search popularity change for studio headphone brands worldwide in August 2026?
5 changes
Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
Estimated monthly branded searches for Beyerdynamic worldwide fell 18.5% over 11 measured months, from 184K to 150K in August 2026.
Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.
Estimated monthly branded searches for Focal Car Audio worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Estimated monthly branded searches for Audio-Technica worldwide fell 16.3% over 11 measured months, from 337K to 282K in August 2026.
Where does Audio-Technica compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Studio headphone brands | 2nd of 6 | 8.4% | Shown above |
| Turntable brands | 2nd of 6 | 15.1% | Show ranking |
| Over-ear headphone brands | 2nd of 5 | 15.8% | Show ranking |
| Podcast microphone brands | 1st of 6 | 29.7% | Show ranking |
| Microphone brands | 1st of 6 | 40.7% | Show ranking |
| Dj headphone brands | 1st of 6 | 43.9% | Show ranking |
| Turntable cartridge brands | 1st of 6 | 66.4% | Show ranking |
How is Audio-Technica measured?
Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
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