Brandwave

How popular isAudio-Technica in search?

In August 2026, there were an estimated 282K branded searches for Audio-Technica worldwide which is down 16.3% over the last 11 months. Audio-Technica holds 29.7% estimated Share of Search among podcast microphone brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica29.7%
  2. HyperX26%
  3. Samson21.2%
  4. Shure11.6%
  5. Blue11.5%
  6. RODE0.05%
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Which podcast microphone brands compete with Audio-Technica?

Audio-Technica against podcast microphone brands worldwide, by month

Share of Search by month for Audio-Technica, HyperX, Samson, Shure, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaHyperXSamsonShureBlueRODE
Oct 202532.8%23.9%19.6%13.1%10.6%0.06%
Nov 202535%25.6%17.1%11.5%10.9%0.06%
Dec 202533.2%24.7%20.2%11.1%10.8%0.06%
Jan 202634.4%25.6%17.1%11.5%11.3%0.07%
Feb 202630.1%24.9%20.3%13.6%11%0.06%
Mar 202626.3%22.9%28%12.6%10.1%0.07%
Apr 202619.1%17.4%47.5%9.5%6.5%0.04%
May 202627.3%24.4%24.4%13.4%10.4%0.05%
Jun 202630.4%26.5%21.7%11.9%9.6%0.05%
Jul 202630.4%25.8%21.1%11.6%11.1%0.04%
Aug 202629.7%26%21.2%11.6%11.5%0.05%
Sep 2026——————

  1. 1.Audio-Technica

    29.7%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -0.7 points.

  2. 2.HyperX

    26%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Samson

    21.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Shure

    11.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Blue

    11.5%

    Held 5th. 109K estimated branded searches, +3.1% vs prior month. Share +0.4 points.

  6. 6.RODE

    0.05%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Audio-Technica and its closest rivals

How has branded search demand for Audio-Technica changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Audio-Technica worldwide fell from 337K to 282K.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among podcast microphone brands worldwide decreased from 32.8% to 29.7%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among podcast microphone brands worldwide peaked at 35% in November 2025 and was lowest at 19.1% in April 2026.

How did search popularity change for podcast microphone brands worldwide in August 2026?

  1. In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%.

  2. Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  3. Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Audio-Technica compete?

Audio-Technica is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Studio headphone brands2nd of 68.4%Show ranking
Over-ear headphone brands2nd of 515.8%Show ranking
Turntable brands2nd of 625.7%Show ranking
Podcast microphone brands1st of 629.7%Shown above
Microphone brands1st of 640.7%Show ranking
Dj headphone brands1st of 647.5%Show ranking
Turntable cartridge brands1st of 666.4%Show ranking

How is Audio-Technica measured?

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • audio technica
  • audio technica headphones
  • audio-technica
  • audio-technica com
  • audio-technica headphone
  • headphone audio-technica

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How the Brand Demand Index is measured

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