Brandwave

Podcast microphone brands:Which brands are most popular in search?

In August 2026, Audio-Technica was the most searched among podcast microphone brands worldwide, with an estimated 282K branded searches and 29.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica29.7%
  2. HyperX26%
  3. Samson21.2%
  4. Shure11.6%
  5. Blue11.5%
  6. RODE0.05%

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Share of SearchLeaderboard

Compare the podcast microphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast microphone brands worldwide, by month

Share of Search by month for Audio-Technica, HyperX, Samson, Shure, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaHyperXSamsonShureBlueRODE
Oct 202532.8%23.9%19.6%13.1%10.6%0.06%
Nov 202535%25.6%17.1%11.5%10.9%0.06%
Dec 202533.2%24.7%20.2%11.1%10.8%0.06%
Jan 202634.4%25.6%17.1%11.5%11.3%0.07%
Feb 202630.1%24.9%20.3%13.6%11%0.06%
Mar 202626.3%22.9%28%12.6%10.1%0.07%
Apr 202619.1%17.4%47.5%9.5%6.5%0.04%
May 202627.3%24.4%24.4%13.4%10.4%0.05%
Jun 202630.4%26.5%21.7%11.9%9.6%0.05%
Jul 202630.4%25.8%21.1%11.6%11.1%0.04%
Aug 202629.7%26%21.2%11.6%11.5%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Audio-Technica

    29.7%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -0.7 points.

  2. 2.HyperX

    26%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Samson

    21.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Shure

    11.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Blue

    11.5%

    Held 5th. 109K estimated branded searches, +3.1% vs prior month. Share +0.4 points.

  6. 6.RODE

    0.05%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among podcast microphone brands worldwide?

In August 2026, Audio-Technica was the most searched among podcast microphone brands worldwide, with an estimated 282K branded searches and 29.7% estimated Share of Search within this set. HyperX is in 2nd place, 3.8 percentage points behind at 26% Share of Search.

Global podcast microphone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Audio-Technica32.8% → 29.7%35%Nov 202519.1%Apr 20261st
HyperX23.9% → 26%26.5%Jun 202617.4%Apr 20262nd
Samson19.6% → 21.2%47.5%Apr 202617.1%Nov 20253rd
Shure13.1% → 11.6%13.6%Feb 20269.5%Apr 20264th
Blue10.6% → 11.5%11.5%Aug 20266.5%Apr 20265th
RODE0.06% → 0.05%0.07%Jan 20260.04%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among podcast microphone brands worldwide decreased from 32.8% to 29.7%.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among podcast microphone brands worldwide increased from 23.9% to 26%.
  • Across the 11 months ending August 2026, Samson’s estimated Share of Search among podcast microphone brands worldwide increased from 19.6% to 21.2%.
  • Across the 11 months ending August 2026, Shure’s estimated Share of Search among podcast microphone brands worldwide decreased from 13.1% to 11.6%.
  • Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide increased from 10.6% to 11.5%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among podcast microphone brands worldwide peaked at 35% in November 2025 and was lowest at 19.1% in April 2026.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among podcast microphone brands worldwide peaked at 26.5% in June 2026 and was lowest at 17.4% in April 2026.
  • Across the 11 months ending August 2026, Samson’s estimated Share of Search among podcast microphone brands worldwide peaked at 47.5% in April 2026 and was lowest at 17.1% in November 2025.
  • Across the 11 months ending August 2026, Shure’s estimated Share of Search among podcast microphone brands worldwide peaked at 13.6% in February 2026 and was lowest at 9.5% in April 2026.
  • Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide peaked at 11.5% in August 2026 and was lowest at 6.5% in April 2026.
  • Across the 11 months ending August 2026, RODE held steady: its estimated Share of Search among podcast microphone brands worldwide moved less than 0.5 percentage points.

How did search popularity change for podcast microphone brands worldwide in August 2026?

  1. In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%.

  2. Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  3. Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

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