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Over-ear headphone brands:Which brands are most popular in search?

In August 2026, Bose was the most searched among over-ear headphone brands worldwide, with an estimated 1.1M branded searches and 59.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bose59.8%
  2. Audio-Technica15.8%
  3. Bowers & Wilkins10.5%
  4. Beyerdynamic8.4%
  5. Sennheiser5.6%

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Share of SearchLeaderboard

Compare brands that offer over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among over-ear headphone brands worldwide, by month

Share of Search by month for Bose, Audio-Technica, Bowers & Wilkins, Beyerdynamic, Sennheiser. The figures are in the table below the chart.

View monthly share of search table
MonthBoseAudio-TechnicaBowers & WilkinsBeyerdynamicSennheiser
Oct 202555.4%17.4%11.3%9.5%6.3%
Nov 202561.2%14.7%9.5%9.3%5.3%
Dec 202561.7%15.2%10.1%8.4%4.6%
Jan 202651.6%20.5%11.1%10.8%5.9%
Feb 202652.5%18.7%11.5%11.1%6.3%
Mar 202653.7%17.3%11.2%10.7%7.2%
Apr 202655.9%17.3%11.5%9.2%6.1%
May 202655.8%16.2%12.9%8.8%6.2%
Jun 202655.4%16.6%13.2%8.9%5.9%
Jul 202656.4%17.3%11.5%8.9%6%
Aug 202659.8%15.8%10.5%8.4%5.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bose

    59.8%

    held 1st · 1.1M estimated branded searches · +13.2% vs prior month · +3.4 points

  2. 2.Audio-Technica

    15.8%

    held 2nd · 282K estimated branded searches · -2.6% vs prior month · -1.5 points

  3. 3.Bowers & Wilkins

    10.5%

    held 3rd · 187K estimated branded searches · -2.5% vs prior month · -1 points

  4. 4.Beyerdynamic

    8.4%

    held 4th · 150K estimated branded searches · 0% vs prior month · -0.6 points

  5. 5.Sennheiser

    5.6%

    held 5th · 100K estimated branded searches · +0.09% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among over-ear headphone brands worldwide?

In August 2026, Bose was the most searched among over-ear headphone brands worldwide, with an estimated 1.1M branded searches and 59.8% estimated Share of Search within this set. Audio-Technica is in 2nd place, 44 percentage points behind at 15.8% Share of Search.

Global over-ear headphone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bose55.4% → 59.8%61.7%Dec 202551.6%Jan 20261st
Audio-Technica17.4% → 15.8%20.5%Jan 202614.7%Nov 20252nd
Bowers & Wilkins11.3% → 10.5%13.2%Jun 20269.5%Nov 20253rd
Beyerdynamic9.5% → 8.4%11.1%Feb 20268.4%Aug 20264th
Sennheiser6.3% → 5.6%7.2%Mar 20264.6%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide increased from 55.4% to 59.8%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide decreased from 17.4% to 15.8%.
  • Across the 11 months ending August 2026, Bowers & Wilkins’ estimated Share of Search among over-ear headphone brands worldwide decreased from 11.3% to 10.5%.
  • Across the 11 months ending August 2026, Beyerdynamic’s estimated Share of Search among over-ear headphone brands worldwide decreased from 9.5% to 8.4%.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide decreased from 6.3% to 5.6%.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide peaked at 61.7% in December 2025 and was lowest at 51.6% in January 2026.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide peaked at 20.5% in January 2026 and was lowest at 14.7% in November 2025.
  • Across the 11 months ending August 2026, Bowers & Wilkins’ estimated Share of Search among over-ear headphone brands worldwide peaked at 13.2% in June 2026 and was lowest at 9.5% in November 2025.
  • Across the 11 months ending August 2026, Beyerdynamic’s estimated Share of Search among over-ear headphone brands worldwide peaked at 11.1% in February 2026 and was lowest at 8.4% in August 2026.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide peaked at 7.2% in March 2026 and was lowest at 4.6% in December 2025.

How did search popularity change for over-ear headphone brands worldwide in August 2026?

  1. In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.

  2. In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.

  3. In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.

  4. In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.

  5. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

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