Brandwave

Portable speaker brands:Which brands are most popular in search?

In August 2026, Bose was the most searched among portable speaker brands worldwide, with an estimated 1.1M branded searches and 32.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bose32.8%
  2. Sonos26.9%
  3. Soundcore21%
  4. Marshall16.1%
  5. Ultimate Ears3.2%

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Share of SearchLeaderboard

Compare brands that offer portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among portable speaker brands worldwide, by month

Share of Search by month for Bose, Sonos, Soundcore, Marshall, Ultimate Ears. The figures are in the table below the chart.

View monthly share of search table
MonthBoseSonosSoundcoreMarshallUltimate Ears
Oct 202535.2%28.9%18.2%14.3%3.4%
Nov 202540.3%30.5%15.3%10.7%3.2%
Dec 202540.6%27.6%16.8%11.5%3.4%
Jan 202634%29.4%18.5%14.6%3.5%
Feb 202633.8%29%21.6%12.2%3.4%
Mar 202631.6%31.6%20%13.2%3.6%
Apr 202633%28.4%20.9%13.8%3.9%
May 202631.9%30%22.2%12.4%3.5%
Jun 202632.3%26.2%23.1%14.9%3.6%
Jul 202632.6%26%20.1%17.8%3.6%
Aug 202632.8%26.9%21%16.1%3.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bose

    32.8%

    held 1st · 1.1M estimated branded searches · +13.2% vs prior month · +0.2 points

  2. 2.Sonos

    26.9%

    held 2nd · 877K estimated branded searches · +16.3% vs prior month · +0.9 points

  3. 3.Soundcore

    21%

    held 3rd · 683K estimated branded searches · +17.2% vs prior month · +0.9 points

  4. 4.Marshall

    16.1%

    held 4th · 525K estimated branded searches · +2% vs prior month · -1.6 points

  5. 5.Ultimate Ears

    3.2%

    held 5th · 104K estimated branded searches · 0% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among portable speaker brands worldwide?

In August 2026, Bose was the most searched among portable speaker brands worldwide, with an estimated 1.1M branded searches and 32.8% estimated Share of Search within this set. Sonos is in 2nd place, 5.9 percentage points behind at 26.9% Share of Search.

Global portable speaker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bose35.2% → 32.8%40.6%Dec 202531.6%Mar 20261st
Sonos28.9% → 26.9%31.6%Mar 202626%Jul 20262nd
Soundcore18.2% → 21%23.1%Jun 202615.3%Nov 20253rd
Marshall14.3% → 16.1%17.8%Jul 202610.7%Nov 20254th
Ultimate Ears3.4% → 3.2%3.9%Apr 20263.2%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide decreased from 35.2% to 32.8%.
  • Across the 11 months ending August 2026, Sonos’ estimated Share of Search among portable speaker brands worldwide decreased from 28.9% to 26.9%.
  • Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide increased from 18.2% to 21%.
  • Across the 11 months ending August 2026, Marshall’s estimated Share of Search among portable speaker brands worldwide increased from 14.3% to 16.1%.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide peaked at 40.6% in December 2025 and was lowest at 31.6% in March 2026.
  • Across the 11 months ending August 2026, Sonos’ estimated Share of Search among portable speaker brands worldwide peaked at 31.6% in March 2026 and was lowest at 26% in July 2026.
  • Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide peaked at 23.1% in June 2026 and was lowest at 15.3% in November 2025.
  • Across the 11 months ending August 2026, Marshall’s estimated Share of Search among portable speaker brands worldwide peaked at 17.8% in July 2026 and was lowest at 10.7% in November 2025.
  • Across the 11 months ending August 2026, Ultimate Ears held steady: its estimated Share of Search among portable speaker brands worldwide moved less than 0.5 percentage points.

How did search popularity change for portable speaker brands worldwide in August 2026?

  1. In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%.

  2. In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.

  3. In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%.

  4. Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.

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