Bose vs Soundcore:Which is more popular by branded search?
In August 2026, Bose had more branded searches than Soundcore among portable speaker brands worldwide. Bose was estimated to have 1.1M branded searches compared to Soundcore’s 683K, and held a 32.8% Share of Search versus Soundcore’s 21%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Bose or Soundcore?
Compare brands that offer portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bose, Soundcore. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Sonos | Soundcore | Marshall | Ultimate Ears |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 28.9% | 18.2% | 14.3% | 3.4% |
| Nov 2025 | 40.3% | 30.5% | 15.3% | 10.7% | 3.2% |
| Dec 2025 | 40.6% | 27.6% | 16.8% | 11.5% | 3.4% |
| Jan 2026 | 34% | 29.4% | 18.5% | 14.6% | 3.5% |
| Feb 2026 | 33.8% | 29% | 21.6% | 12.2% | 3.4% |
| Mar 2026 | 31.6% | 31.6% | 20% | 13.2% | 3.6% |
| Apr 2026 | 33% | 28.4% | 20.9% | 13.8% | 3.9% |
| May 2026 | 31.9% | 30% | 22.2% | 12.4% | 3.5% |
| Jun 2026 | 32.3% | 26.2% | 23.1% | 14.9% | 3.6% |
| Jul 2026 | 32.6% | 26% | 20.1% | 17.8% | 3.6% |
| Aug 2026 | 32.8% | 26.9% | 21% | 16.1% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Bose and Soundcore comparison changed over the last 12 months?
3 findings
- Bose was ahead of Soundcore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide moved from 35.2% to 32.8%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide moved from 18.2% to 21%, and its estimated monthly branded searches moved from 552K to 683K.
How did search popularity change for portable speaker brands worldwide in August 2026?
2 changes
In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.
Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bose
9 branded search terms
- bluetooth speaker bose
- bose bluetooth speaker
- bose com
- bose headphone
- bose quietcomfort
- bose soundlink
- bose speaker
- headphone bose
- speaker bose
Soundcore
11 branded search terms
- bluetooth speaker soundcore
- headphones soundcore
- open ear headphones soundcore
- soundcore
- soundcore aerofit
- soundcore boom
- soundcore com
- soundcore headphones
- soundcore open ear headphones
- soundcore speaker
- speaker soundcore
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.