How popular isBose in search?
In August 2026, there were an estimated 1.1M branded searches for Bose worldwide which held steady over the last 11 months. Bose holds 20.9% estimated Share of Search among soundbar brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which soundbar brands compete with Bose?
Share of Search by month for JBL, Bose, Sonos, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | LG | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 20.7% | 17% | 10.1% | 8.8% |
| Nov 2025 | 46.2% | 23.7% | 18% | 6.1% | 5.9% |
| Dec 2025 | 48.2% | 23.7% | 16.1% | 6.3% | 5.7% |
| Jan 2026 | 49.3% | 18.3% | 15.8% | 9.4% | 7.1% |
| Feb 2026 | 42.8% | 19.6% | 16.8% | 12% | 8.8% |
| Mar 2026 | 40% | 19.2% | 19.2% | 13.4% | 8.2% |
| Apr 2026 | 53.2% | 17% | 14.6% | 8.4% | 6.8% |
| May 2026 | 46.1% | 19.5% | 18.3% | 8.9% | 7.2% |
| Jun 2026 | 47.5% | 19.9% | 16.1% | 9.1% | 7.4% |
| Jul 2026 | 47.2% | 19.9% | 15.9% | 9.1% | 7.9% |
| Aug 2026 | 43.7% | 20.9% | 17.1% | 10% | 8.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 2.2M | 0% | -3.5 points | |
| 2, held 2nd | 20.9% | 1.1M | +13.2% | +1 points | |
| 3, held 3rd | 17.1% | 877K | +16.3% | +1.2 points | |
| 4, held 4th | 10% | 513K | +19% | +0.9 points | |
| 5, held 5th | 8.2% | 422K | +12% | +0.3 points |
1.
JBL43.7%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -3.5 points.
2.
Bose20.9%
Held 2nd. 1.1M estimated branded searches, +13.2% vs prior month. Share +1 points.
3.
Sonos17.1%
Held 3rd. 877K estimated branded searches, +16.3% vs prior month. Share +1.2 points.
4.
LG10%
Held 4th. 513K estimated branded searches, +19% vs prior month. Share +0.9 points.
5.
Samsung8.2%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share +0.3 points.
Compare search popularity between Bose and its closest rivals
How has branded search demand for Bose changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among soundbar brands worldwide peaked at 23.7% in November 2025 and was lowest at 17% in April 2026.
How did search popularity change for soundbar brands worldwide in August 2026?
5 changes
In August 2026, Sonos gained estimated Share of Search among soundbar brands worldwide, from 15.9% to 17.1%.
In August 2026, Bose gained estimated Share of Search among soundbar brands worldwide, from 19.9% to 20.9%.
In August 2026, LG gained estimated Share of Search among soundbar brands worldwide, from 9.1% to 10%.
In August 2026, JBL lost estimated Share of Search among soundbar brands worldwide, from 47.2% to 43.7%.
Samsung’s estimated Share of Search among soundbar brands worldwide has gained ground for 3 months in a row, from 7.2% to 8.2% in August 2026.
Where does Bose compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart speaker brands | 3rd of 5 | 0.13% | Show ranking |
| Earbud brands | 3rd of 5 | 10.2% | Show ranking |
| Party speaker brands | 4th of 6 | 13.3% | Show ranking |
| Pa systems | 3rd of 6 | 14.3% | Show ranking |
| Soundbar brands | 2nd of 5 | 20.9% | Shown above |
| Portable speaker brands | 1st of 5 | 32.8% | Show ranking |
| Over-ear headphone brands | 1st of 5 | 59.8% | Show ranking |
How is Bose measured?
Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- bluetooth speaker bose
- bose bluetooth speaker
- bose com
- bose headphone
- bose quietcomfort
- bose soundlink
- bose speaker
- headphone bose
- speaker bose
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Is Bose your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.