Bose vs TOZO:Which is searched more?
In September 2026, Bose had more branded searches than TOZO among open-ear headphone brands worldwide. Bose had about 143,000 branded searches, while TOZO had 24,100. Bose made up 7.5% of all open-ear headphone brand searches we track, and TOZO accounted for 1.3%. These are worldwide searches for English-language branded terms.
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Is Bose or TOZO more popular in search?
Compare brands that offer open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bose, TOZO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shokz | Soundcore | Suunto | Bose | TOZO | Cleer Audio |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 31.9% | 18.2% | 10.1% | 1.6% | 0.09% |
| Nov 2025 | 44.3% | 29.8% | 14.2% | 10.3% | 1.3% | 0.07% |
| Dec 2025 | 42.5% | 33.2% | 12.4% | 10.4% | 1.4% | 0.08% |
| Jan 2026 | 43.8% | 30.9% | 14.2% | 9.4% | 1.6% | 0.1% |
| Feb 2026 | 41% | 33.3% | 15.7% | 8.5% | 1.4% | 0.09% |
| Mar 2026 | 43.7% | 31.2% | 14.3% | 9.1% | 1.6% | 0.08% |
| Apr 2026 | 44.3% | 31.6% | 14.5% | 7.8% | 1.6% | 0.08% |
| May 2026 | 41.8% | 34.4% | 13.3% | 9.2% | 1.3% | 0.07% |
| Jun 2026 | 41% | 34.4% | 13.1% | 10.2% | 1.2% | 0.07% |
| Jul 2026 | 42.9% | 31.4% | 13.7% | 10.7% | 1.2% | 0.07% |
| Aug 2026 | 40.1% | 34.4% | 15.6% | 8.5% | 1.2% | 0.08% |
| Sep 2026 | 41.9% | 35.9% | 13.4% | 7.5% | 1.3% | 0.07% |
How has the Bose and TOZO comparison changed over the last 12 months?
3 findings
- Bose was ahead of TOZO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among open-ear headphone brands worldwide moved from 10.1% to 7.5%, and its estimated monthly branded searches moved from 176K to 143K.
- Across the 12 months ending September 2026, TOZO’s share of searches among open-ear headphone brands worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 28.2K to 24.1K.
How did search popularity change for open-ear headphone brands worldwide in September 2026?
2 changes
In September 2026, Bose lost share of searches among open-ear headphone brands worldwide, from 8.5% to 7.5%.
Estimated monthly branded searches for TOZO worldwide fell 14.5% over 12 measured months, from 28.2K to 24.1K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bose’s and TOZO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among open-ear headphone brands
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