Brandwave

How popular isBose?

In September 2026, people searched for Bose by name about 1.3 million times worldwide, about the same as the previous year. These searches made up 0.02% of all global wireless headset brand searches, placing Bose ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about wireless headset brands, Bose appeared in three of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Bose is the ninth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. SonyShare of searches 39.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. LogitechShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. CorsairShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RazerShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. BoseShare of searches 0.02%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top wireless headset brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bose is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. HyperX2nd
  3. Sony3rd
  4. Logitech4th
  5. Razer5th
  6. Bose6th
  7. Jabra7th
  8. Turtle Beach8th
  9. Corsair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HyperX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jabra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless headset brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wireless headset brands compete with Bose?

Bose against wireless headset brands worldwide, by month

Share of searches by month for Sony, Logitech, Corsair, Razer, HyperX, Turtle Beach, Jabra, Bose. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyLogitechCorsairRazerHyperXTurtle BeachJabraSteelSeriesBose
Oct 202531.9%26%11.7%11.7%8.2%5.1%5.2%0.03%0.03%
Nov 202533.9%22.6%12.4%12.4%9.4%4.8%4.5%0.04%0.02%
Dec 202533.8%22.6%12.3%12.3%9.3%5.9%3.7%0.04%0.02%
Jan 202633.6%22.4%15%12.3%8.1%4.6%3.9%0.04%0.02%
Feb 202633.7%22.6%12.4%12.4%8.5%5.4%4.9%0.04%0.02%
Mar 202632.9%22%14.7%12.1%8.3%5.2%4.7%0.03%0.02%
Apr 202635.2%23.6%12.9%10.6%8.1%4.6%4.9%0.03%0.03%
May 202635.4%23.7%13%10.6%8.1%4.7%4.3%0.03%0.03%
Jun 202635%23.4%12.8%10.5%8.4%5.5%4.3%0.02%0.02%
Jul 202641.4%18.4%12.4%10.2%8.2%5.3%4.2%0.02%0.02%
Aug 202639.6%21.7%11.9%9.7%7.8%5.2%4%0.03%0.02%
Sep 202639.5%21.6%11.9%9.7%7.8%5.2%4.3%0.03%0.02%

  1. 1.Sony

    39.5%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Logitech

    21.6%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Corsair

    11.9%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Razer

    9.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.HyperX

    7.8%

    Held 5th. 541K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Turtle Beach

    5.2%

    Held 6th. 362K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Jabra

    4.3%

    Held 7th. 300K estimated branded searches, +8.9% vs prior month. Share +0.3 points.

  8. 8.SteelSeries

    0.03%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Bose

    0.02%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bose and its closest rivals

Every comparison with Bose

50 comparisons

How has branded search demand for Bose changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bose worldwide held steady at 1.3M.
  • Across the 12 months ending September 2026, Bose’s share of searches among wireless headset brands worldwide held steady, from 0.03% to 0.02%.

How did search popularity change for wireless headset brands worldwide in September 2026?

6 changes

  1. Corsair’s share of searches among wireless headset brands worldwide has lost ground for 3 months in a row, from 12.8% to 11.9% in September 2026.

  2. Razer’s share of searches among wireless headset brands worldwide has lost ground for 3 months in a row, from 10.5% to 9.7% in September 2026.

  3. HyperX’s share of searches among wireless headset brands worldwide has lost ground for 3 months in a row, from 8.4% to 7.8% in September 2026.

  4. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.2M to 2.7M in September 2026.

  5. Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Jabra worldwide fell 18.4% over 12 measured months, from 367K to 300K in September 2026.

How are Bose’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose ear buds
  • bose earbud
  • bose earphones
  • bose headphone
  • bose home cinema
  • bose open earbuds
  • bose pa
  • bose quietcomfort
  • bose soundbar
  • bose soundlink
  • bose speaker
  • bose surround sound system
  • bose ultra open earbuds
  • bose wireless earbud
  • bose wireless headphones
  • speaker bose

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bose compete?

Bose is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands7th of 91.5%Show ranking
Headphone brands9th of 100.04%Show ranking
Wireless headphones brands8th of 100.06%Show ranking
Ear buds brands5th of 51.6%Show ranking
Earphones brands7th of 80.13%Show ranking
Bluetooth speaker brands5th of 95.5%Show ranking
Surround sound system brands10th of 100.09%Show ranking
Party speaker brands7th of 70.11%Show ranking
Sound bar brands5th of 73.9%Show ranking
Home cinema brands11th of 120.19%Show ranking
Wireless headset brands9th of 90.02%Shown above
Speaker brands8th of 90.03%Show ranking
Soundbar brands4th of 52%Show ranking
Over-ear headphone brands3rd of 718.1%Show ranking
Soundbar with subwoofer brands4th of 52.9%Show ranking
Open-ear headphone brands4th of 67.5%Show ranking
Smart speaker brands5th of 52.2%Show ranking
Bluetooth receiver brands5th of 70.82%Show ranking
PA systems5th of 51.6%Show ranking
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