How popular isBose in search?
In September 2026, there were an estimated 619K branded searches for Bose worldwide which is down 11.4% over the last 12 months. Bose holds 0.02% estimated Share of Search among wireless headphones brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wireless headphones brands compete with Bose?
Share of Search by month for JBL, Sony, Beats, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Beats | Bose |
|---|---|---|---|---|
| Oct 2025 | 47.6% | 34.6% | 17.7% | 0.03% |
| Nov 2025 | 50.5% | 33.4% | 16.1% | 0.03% |
| Dec 2025 | 51.8% | 32.7% | 15.5% | 0.02% |
| Jan 2026 | 48.9% | 36% | 15.2% | 0.02% |
| Feb 2026 | 45.3% | 38.5% | 16.2% | 0.02% |
| Mar 2026 | 45.9% | 38.4% | 15.7% | 0.02% |
| Apr 2026 | 54.1% | 32.3% | 13.6% | 0.02% |
| May 2026 | 51.4% | 34.5% | 14.1% | 0.02% |
| Jun 2026 | 52.3% | 33.9% | 13.8% | 0.02% |
| Jul 2026 | 49.5% | 37.4% | 13.1% | 0.02% |
| Aug 2026 | 49.8% | 37.7% | 12.6% | 0.02% |
| Sep 2026 | 46.1% | 38% | 15.9% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 4.4M | -9.7% | -3.6 points | |
| 2, held 2nd | 38% | 3.6M | -1.8% | +0.3 points | |
| 3, held 3rd | 15.9% | 1.5M | +23% | +3.3 points | |
| 4, held 4th | 0.02% | 1.9K | 0% | 0 points |
1.
JBL46.1%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.6 points.
2.
Sony38%
Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +0.3 points.
3.
Beats15.9%
Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +3.3 points.
4.
Bose0.02%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bose and its closest rivals
Every comparison with Bose
30 comparisons
- Bose vs Soundcore
- Audio-Technica vs Bose
- Bose vs Bowers & Wilkins
- Beyerdynamic vs Bose
- Amazon Echo vs Bose
- Apple HomePod vs Bose
- Bose vs Google Nest
- Anker vs Bose
- Bose vs Ultimate Ears
- Bose vs Mpow
- AirPods vs Bose
- AKG vs Bose
- Beats vs Bose
- Bose vs Denon
- Bose vs Jabra
- Bose vs JBL
- Bose vs LG
- Bose vs Logitech
- Bose vs Panasonic
- Bose vs Samsung
- Bose vs Sennheiser
- Bose vs Skullcandy
- Bose vs Sonos
- Bose vs Sony
- Bose vs Yamaha
- Bang & Olufsen vs Bose
- Bose vs Marshall
- Bose vs Electro-Voice
- Bose vs Mackie
- Bose vs QSC
How has branded search demand for Bose changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bose worldwide fell from 699K to 619K.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless headphones brands worldwide held steady, from 0.03% to 0.02%.
How did search popularity change for wireless headphones brands worldwide in September 2026?
4 changes
In September 2026, Beats gained estimated Share of Search among wireless headphones brands worldwide, from 12.6% to 15.9%.
In September 2026, JBL lost estimated Share of Search among wireless headphones brands worldwide, from 49.8% to 46.1%.
Sony’s estimated Share of Search among wireless headphones brands worldwide has gained ground for 3 months in a row, from 33.9% to 38% in September 2026.
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Where does Bose compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 8th of 9 | <0.01% | Show ranking |
| Earbud brands | 5th of 5 | 0.01% | Show ranking |
| Home cinema brands | 8th of 8 | 0.01% | Show ranking |
| Bluetooth headphones brands | 7th of 7 | 0.02% | Show ranking |
| Wireless earbud brands | 6th of 6 | 0.02% | Show ranking |
| Wireless headphones brands | 4th of 4 | 0.02% | Shown above |
| Party speaker brands | 6th of 6 | 0.11% | Show ranking |
| Earphones brands | 5th of 6 | 0.02% | Show ranking |
| Ear buds brands | 3rd of 3 | 0.02% | Show ranking |
| Wireless speaker brands | 3rd of 3 | 0.02% | Show ranking |
| Bluetooth receiver brands | 4th of 4 | 0.03% | Show ranking |
| Surround sound system brands | 7th of 7 | 0.03% | Show ranking |
| Speaker brands | 5th of 6 | 0.04% | Show ranking |
| Bluetooth speaker brands | 4th of 5 | 0.04% | Show ranking |
| Soundbar brands | 5th of 5 | 0.04% | Show ranking |
| Portable speaker brands | 3rd of 5 | 22.4% | Show ranking |
| Smart speaker brands | 5th of 5 | 2.2% | Show ranking |
| Over-ear headphone brands | 1st of 5 | 49.3% | Show ranking |
| Soundbar with subwoofer brands | 3rd of 3 | 1.1% | Show ranking |
| PA systems | 4th of 4 | 1.6% | Show ranking |
How is Bose measured?
Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- bluetooth speaker bose
- bose bluetooth speaker
- bose headphone
- bose pa
- bose quietcomfort
- bose soundlink
- bose speaker
- speaker bose
Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bose your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.