Brandwave

How popular isBeats in search?

In September 2026, there were an estimated 1.5M branded searches for Beats worldwide which held steady over the last 12 months. Beats holds 14.4% estimated Share of Search among wireless headphones brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL41.8%
  2. Sony37.9%
  3. Beats14.4%
  4. Bose5.9%
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Which wireless headphones brands compete with Beats?

Beats against wireless headphones brands worldwide, by month

Share of Search by month for JBL, Sony, Beats, Bose. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBeatsBose
Oct 202542.6%34.2%15.8%7.4%
Nov 202544.9%32.6%14.4%8.1%
Dec 202546.6%32.2%13.9%7.3%
Jan 202644.3%36%13.8%5.9%
Feb 202640.8%38.3%14.6%6.3%
Mar 202640.9%38.5%14%6.6%
Apr 202649%33%12.3%5.7%
May 202646.1%34.7%12.6%6.6%
Jun 202647.3%33.7%12.5%6.5%
Jul 202644.9%36.9%11.9%6.2%
Aug 202644.9%37.4%11.3%6.5%
Sep 202641.8%37.9%14.4%5.9%

  1. 1.JBL

    41.8%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.1 points.

  2. 2.Sony

    37.9%

    Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +0.6 points.

  3. 3.Beats

    14.4%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +3 points.

  4. 4.Bose

    5.9%

    Held 4th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.

Compare search popularity between Beats and its closest rivals

Every comparison with Beats

How has branded search demand for Beats changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beats worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless headphones brands worldwide decreased from 15.8% to 14.4%.
  • Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless headphones brands worldwide peaked at 15.8% in October 2025 and was lowest at 11.3% in August 2026.

How did search popularity change for wireless headphones brands worldwide in September 2026?

  1. In September 2026, Beats gained estimated Share of Search among wireless headphones brands worldwide, from 11.3% to 14.4%.

  2. In September 2026, Sony gained estimated Share of Search among wireless headphones brands worldwide, from 37.4% to 37.9%.

  3. In September 2026, JBL lost estimated Share of Search among wireless headphones brands worldwide, from 44.9% to 41.8%.

  4. In September 2026, Bose lost estimated Share of Search among wireless headphones brands worldwide, from 6.5% to 5.9%.

Where does Beats compete?

Beats is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands4th of 95.6%Show ranking
Bluetooth headphones brands3rd of 713.2%Show ranking
Wireless earbud brands3rd of 613.2%Show ranking
Wireless headphones brands3rd of 414.4%Shown above

How is Beats measured?

Brandwave collects information about searches that people make online using Beats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beats

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How the Brand Demand Index is measured

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