Wireless headphones brands:Which are searched most?
In September 2026, JBL was the most searched among wireless headphones brands worldwide, with an estimated 4.4M branded searches and 46.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the wireless headphones brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBL, Sony, Beats. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Beats | Bose |
|---|---|---|---|---|
| Oct 2025 | 47.6% | 34.6% | 17.7% | 0.03% |
| Nov 2025 | 50.5% | 33.4% | 16.1% | 0.03% |
| Dec 2025 | 51.8% | 32.7% | 15.5% | 0.02% |
| Jan 2026 | 48.9% | 36% | 15.2% | 0.02% |
| Feb 2026 | 45.3% | 38.5% | 16.2% | 0.02% |
| Mar 2026 | 45.9% | 38.4% | 15.7% | 0.02% |
| Apr 2026 | 54.1% | 32.3% | 13.6% | 0.02% |
| May 2026 | 51.4% | 34.5% | 14.1% | 0.02% |
| Jun 2026 | 52.3% | 33.9% | 13.8% | 0.02% |
| Jul 2026 | 49.5% | 37.4% | 13.1% | 0.02% |
| Aug 2026 | 49.8% | 37.7% | 12.6% | 0.02% |
| Sep 2026 | 46.1% | 38% | 15.9% | 0.02% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 4.4M | -9.7% | -3.6 points | |
| 2, held 2nd | 38% | 3.6M | -1.8% | +0.3 points | |
| 3, held 3rd | 15.9% | 1.5M | +23% | +3.3 points | |
| 4, held 4th | 0.02% | 1.9K | 0% | 0 points |
1.
JBL46.1%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.6 points.
2.
Sony38%
Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +0.3 points.
3.
Beats15.9%
Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +3.3 points.
4.
Bose0.02%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among wireless headphones brands worldwide?
4 brands
In September 2026, JBL was the most searched among wireless headphones brands worldwide, with an estimated 4.4M branded searches and 46.1% estimated Share of Search within this set. Sony is in 2nd place, 8.2 percentage points behind at 38% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| JBL | 47.6% → 46.1% | 54.1%Apr 2026 | 45.3%Feb 2026 | 1st |
| Sony | 34.6% → 38% | 38.5%Feb 2026 | 32.3%Apr 2026 | 2nd |
| Beats | 17.7% → 15.9% | 17.7%Oct 2025 | 12.6%Aug 2026 | 3rd |
| Bose | 0.03% → 0.02% | 0.03%Oct 2025 | 0.02%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among wireless headphones brands worldwide decreased from 47.6% to 46.1%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among wireless headphones brands worldwide increased from 34.6% to 38%.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless headphones brands worldwide decreased from 17.7% to 15.9%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among wireless headphones brands worldwide peaked at 54.1% in April 2026 and was lowest at 45.3% in February 2026.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among wireless headphones brands worldwide peaked at 38.5% in February 2026 and was lowest at 32.3% in April 2026.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless headphones brands worldwide peaked at 17.7% in October 2025 and was lowest at 12.6% in August 2026.
- Across the 12 months ending September 2026, Bose held steady: its estimated Share of Search among wireless headphones brands worldwide moved less than 0.5 percentage points.
How did search popularity change for wireless headphones brands worldwide in September 2026?
4 changes
In September 2026, Beats gained estimated Share of Search among wireless headphones brands worldwide, from 12.6% to 15.9%.
In September 2026, JBL lost estimated Share of Search among wireless headphones brands worldwide, from 49.8% to 46.1%.
Sony’s estimated Share of Search among wireless headphones brands worldwide has gained ground for 3 months in a row, from 33.9% to 38% in September 2026.
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
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