How popular isBeats in search?
In September 2026, there were an estimated 1.5M branded searches for Beats worldwide which held steady over the last 12 months. Beats holds 14.8% estimated Share of Search among wireless earbud brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
JBL43.1%
Sony35.5%
Beats14.8%
Skullcandy5.4%
Samsung1.1%
Bose0.02%
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Which wireless earbud brands compete with Beats?
Share of Search by month for JBL, Sony, Beats, Skullcandy. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Beats | Skullcandy | Samsung | Bose |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 32.1% | 16.4% | 6% | 1.2% | 0.03% |
| Nov 2025 | 47.1% | 31.1% | 15.1% | 5.5% | 1.1% | 0.02% |
| Dec 2025 | 48.6% | 30.7% | 14.5% | 5.3% | 0.87% | 0.02% |
| Jan 2026 | 45.8% | 33.7% | 14.2% | 5.2% | 1% | 0.02% |
| Feb 2026 | 42% | 35.8% | 15% | 5.5% | 1.7% | 0.02% |
| Mar 2026 | 42.2% | 35.3% | 14.4% | 6.5% | 1.6% | 0.02% |
| Apr 2026 | 50.9% | 30.4% | 12.8% | 4.7% | 1.2% | 0.02% |
| May 2026 | 48.3% | 32.4% | 13.2% | 4.9% | 1.2% | 0.02% |
| Jun 2026 | 49.1% | 31.9% | 13% | 4.8% | 1.2% | 0.02% |
| Jul 2026 | 46.5% | 35.2% | 12.3% | 4.5% | 1.4% | 0.02% |
| Aug 2026 | 46.5% | 35.2% | 11.7% | 5.3% | 1.3% | 0.02% |
| Sep 2026 | 43.1% | 35.5% | 14.8% | 5.4% | 1.1% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.1% | 4.4M | -9.7% | -3.4 points | |
| 2, held 2nd | 35.5% | 3.6M | -1.8% | +0.3 points | |
| 3, held 3rd | 14.8% | 1.5M | +23% | +3.1 points | |
| 4, held 4th | 5.4% | 550K | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 110K | -18.5% | -0.2 points | |
| 6, held 6th | 0.02% | 1.9K | 0% | 0 points |
1.
JBL43.1%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.4 points.
2.
Sony35.5%
Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +0.3 points.
3.
Beats14.8%
Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +3.1 points.
5.4%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Samsung1.1%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
6.
Bose0.02%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Beats and its closest rivals
Every comparison with Beats
10 comparisons
How has branded search demand for Beats changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beats worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless earbud brands worldwide decreased from 16.4% to 14.8%.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless earbud brands worldwide peaked at 16.4% in October 2025 and was lowest at 11.7% in August 2026.
How did search popularity change for wireless earbud brands worldwide in September 2026?
4 changes
In September 2026, Beats gained estimated Share of Search among wireless earbud brands worldwide, from 11.7% to 14.8%.
In September 2026, JBL lost estimated Share of Search among wireless earbud brands worldwide, from 46.5% to 43.1%.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.9M to 3.6M in September 2026.
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Where does Beats compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 4th of 9 | 5.9% | Show ranking |
| Bluetooth headphones brands | 3rd of 7 | 14.8% | Show ranking |
| Wireless earbud brands | 3rd of 6 | 14.8% | Shown above |
| Wireless headphones brands | 3rd of 4 | 15.9% | Show ranking |
How is Beats measured?
Brandwave collects information about searches that people make online using Beats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beats
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