Brandwave

How popular isBose in search?

In September 2026, there were an estimated 619K branded searches for Bose worldwide which is down 11.4% over the last 12 months. Bose holds 0.03% estimated Share of Search among bluetooth receiver brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha73.1%
  2. Logitech26.8%
  3. Mpow0.1%
  4. Bose0.03%
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Which bluetooth receiver brands compete with Bose?

Bose against bluetooth receiver brands worldwide, by month

Share of Search by month for Yamaha, Logitech, Bose. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaLogitechMpowBose
Oct 202569%30.9%0.14%0.04%
Nov 202569%30.9%0.14%0.05%
Dec 202569%30.9%0.14%0.05%
Jan 202669%30.9%0.11%0.03%
Feb 202673.1%26.8%0.12%0.03%
Mar 202676.8%23%0.1%0.02%
Apr 202673.1%26.8%0.1%0.03%
May 202673.1%26.8%0.12%0.03%
Jun 202673.1%26.8%0.1%0.03%
Jul 202676.9%22.9%0.1%0.03%
Aug 202673.1%26.8%0.1%0.03%
Sep 202673.1%26.8%0.1%0.03%

  1. 1.Yamaha

    73.1%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Logitech

    26.8%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Mpow

    0.1%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bose

    0.03%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bose and its closest rivals

Every comparison with Bose

How has branded search demand for Bose changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bose worldwide fell from 699K to 619K.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth receiver brands worldwide held steady, from 0.04% to 0.03%.

How did search popularity change for bluetooth receiver brands worldwide in September 2026?

  1. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

Where does Bose compete?

Bose is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands8th of 9<0.01%Show ranking
Earbud brands5th of 50.01%Show ranking
Home cinema brands8th of 80.01%Show ranking
Bluetooth headphones brands7th of 70.02%Show ranking
Wireless earbud brands6th of 60.02%Show ranking
Wireless headphones brands4th of 40.02%Show ranking
Party speaker brands6th of 60.11%Show ranking
Earphones brands5th of 60.02%Show ranking
Ear buds brands3rd of 30.02%Show ranking
Wireless speaker brands3rd of 30.02%Show ranking
Bluetooth receiver brands4th of 40.03%Shown above
Surround sound system brands7th of 70.03%Show ranking
Speaker brands5th of 60.04%Show ranking
Bluetooth speaker brands4th of 50.04%Show ranking
Soundbar brands5th of 50.04%Show ranking
Portable speaker brands3rd of 522.4%Show ranking
Smart speaker brands5th of 52.2%Show ranking
Over-ear headphone brands1st of 549.3%Show ranking
Soundbar with subwoofer brands3rd of 31.1%Show ranking
PA systems4th of 41.6%Show ranking

How is Bose measured?

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose headphone
  • bose pa
  • bose quietcomfort
  • bose soundlink
  • bose speaker
  • speaker bose

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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