How popular isBose in search?
In August 2026, there were an estimated 1.1M branded searches for Bose worldwide which held steady over the last 11 months. Bose holds 32.8% estimated Share of Search among portable speaker brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bose32.8%
Sonos26.9%
Soundcore21%
Marshall16.1%
Ultimate Ears3.2%
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Which portable speaker brands compete with Bose?
Share of Search by month for Bose, Sonos, Soundcore, Marshall, Ultimate Ears. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Sonos | Soundcore | Marshall | Ultimate Ears |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 28.9% | 18.2% | 14.3% | 3.4% |
| Nov 2025 | 40.3% | 30.5% | 15.3% | 10.7% | 3.2% |
| Dec 2025 | 40.6% | 27.6% | 16.8% | 11.5% | 3.4% |
| Jan 2026 | 34% | 29.4% | 18.5% | 14.6% | 3.5% |
| Feb 2026 | 33.8% | 29% | 21.6% | 12.2% | 3.4% |
| Mar 2026 | 31.6% | 31.6% | 20% | 13.2% | 3.6% |
| Apr 2026 | 33% | 28.4% | 20.9% | 13.8% | 3.9% |
| May 2026 | 31.9% | 30% | 22.2% | 12.4% | 3.5% |
| Jun 2026 | 32.3% | 26.2% | 23.1% | 14.9% | 3.6% |
| Jul 2026 | 32.6% | 26% | 20.1% | 17.8% | 3.6% |
| Aug 2026 | 32.8% | 26.9% | 21% | 16.1% | 3.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 1.1M | +13.2% | +0.2 points | |
| 2, held 2nd | 26.9% | 877K | +16.3% | +0.9 points | |
| 3, held 3rd | 21% | 683K | +17.2% | +0.9 points | |
| 4, held 4th | 16.1% | 525K | +2% | -1.6 points | |
| 5, held 5th | 3.2% | 104K | 0% | -0.4 points |
1.
Bose32.8%
Held 1st. 1.1M estimated branded searches, +13.2% vs prior month. Share +0.2 points.
2.
Sonos26.9%
Held 2nd. 877K estimated branded searches, +16.3% vs prior month. Share +0.9 points.
21%
Held 3rd. 683K estimated branded searches, +17.2% vs prior month. Share +0.9 points.
4.
Marshall16.1%
Held 4th. 525K estimated branded searches, +2% vs prior month. Share -1.6 points.
3.2%
Held 5th. 104K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Bose and its closest rivals
How has branded search demand for Bose changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide decreased from 35.2% to 32.8%.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide peaked at 40.6% in December 2025 and was lowest at 31.6% in March 2026.
How did search popularity change for portable speaker brands worldwide in August 2026?
4 changes
In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%.
In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.
In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%.
Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.
Where does Bose compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart speaker brands | 3rd of 5 | 0.13% | Show ranking |
| Earbud brands | 3rd of 5 | 10.2% | Show ranking |
| Party speaker brands | 4th of 6 | 13.3% | Show ranking |
| Pa systems | 3rd of 6 | 14.3% | Show ranking |
| Soundbar brands | 2nd of 5 | 20.9% | Show ranking |
| Portable speaker brands | 1st of 5 | 32.8% | Shown above |
| Over-ear headphone brands | 1st of 5 | 59.8% | Show ranking |
How is Bose measured?
Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- bluetooth speaker bose
- bose bluetooth speaker
- bose com
- bose headphone
- bose quietcomfort
- bose soundlink
- bose speaker
- headphone bose
- speaker bose
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Is Bose your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.