How popular isSoundcore in search?
In August 2026, there were an estimated 683K branded searches for Soundcore worldwide which is up 23.7% over the last 11 months. Soundcore holds 21% estimated Share of Search among portable speaker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bose32.8%
Sonos26.9%
Soundcore21%
Marshall16.1%
Ultimate Ears3.2%
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Which portable speaker brands compete with Soundcore?
Share of Search by month for Bose, Sonos, Soundcore, Marshall, Ultimate Ears. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Sonos | Soundcore | Marshall | Ultimate Ears |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 28.9% | 18.2% | 14.3% | 3.4% |
| Nov 2025 | 40.3% | 30.5% | 15.3% | 10.7% | 3.2% |
| Dec 2025 | 40.6% | 27.6% | 16.8% | 11.5% | 3.4% |
| Jan 2026 | 34% | 29.4% | 18.5% | 14.6% | 3.5% |
| Feb 2026 | 33.8% | 29% | 21.6% | 12.2% | 3.4% |
| Mar 2026 | 31.6% | 31.6% | 20% | 13.2% | 3.6% |
| Apr 2026 | 33% | 28.4% | 20.9% | 13.8% | 3.9% |
| May 2026 | 31.9% | 30% | 22.2% | 12.4% | 3.5% |
| Jun 2026 | 32.3% | 26.2% | 23.1% | 14.9% | 3.6% |
| Jul 2026 | 32.6% | 26% | 20.1% | 17.8% | 3.6% |
| Aug 2026 | 32.8% | 26.9% | 21% | 16.1% | 3.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 1.1M | +13.2% | +0.2 points | |
| 2, held 2nd | 26.9% | 877K | +16.3% | +0.9 points | |
| 3, held 3rd | 21% | 683K | +17.2% | +0.9 points | |
| 4, held 4th | 16.1% | 525K | +2% | -1.6 points | |
| 5, held 5th | 3.2% | 104K | 0% | -0.4 points |
1.
Bose32.8%
Held 1st. 1.1M estimated branded searches, +13.2% vs prior month. Share +0.2 points.
2.
Sonos26.9%
Held 2nd. 877K estimated branded searches, +16.3% vs prior month. Share +0.9 points.
21%
Held 3rd. 683K estimated branded searches, +17.2% vs prior month. Share +0.9 points.
4.
Marshall16.1%
Held 4th. 525K estimated branded searches, +2% vs prior month. Share -1.6 points.
3.2%
Held 5th. 104K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Soundcore and its closest rivals
How has branded search demand for Soundcore changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Soundcore worldwide rose from 552K to 683K.
- Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide increased from 18.2% to 21%.
- Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide peaked at 23.1% in June 2026 and was lowest at 15.3% in November 2025.
How did search popularity change for portable speaker brands worldwide in August 2026?
4 changes
In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%.
In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.
In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%.
Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.
Where does Soundcore compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Portable speaker brands | 3rd of 5 | 21% | Shown above |
| Open-ear headphone brands | 2nd of 5 | 37.6% | Show ranking |
How is Soundcore measured?
Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- bluetooth speaker soundcore
- headphones soundcore
- open ear headphones soundcore
- soundcore
- soundcore aerofit
- soundcore boom
- soundcore com
- soundcore headphones
- soundcore open ear headphones
- soundcore speaker
- speaker soundcore
Who owns Soundcore?
Soundcore is owned by 
Anker. Brandwave also tracks Anker and 
Eufy, owned by the same company, worldwide.
Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Soundcore your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.