Wireless speaker brands:Which are searched most?
In September 2026, JBL was the most searched among wireless speaker brands worldwide, with an estimated 4.4M branded searches and 48.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the wireless speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBL, Sony, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Bose |
|---|---|---|---|
| Oct 2025 | 50.6% | 40.6% | 8.7% |
| Nov 2025 | 52.5% | 38% | 9.5% |
| Dec 2025 | 54.1% | 37.4% | 8.5% |
| Jan 2026 | 51.4% | 41.7% | 6.8% |
| Feb 2026 | 47.8% | 44.8% | 7.4% |
| Mar 2026 | 47.6% | 44.8% | 7.6% |
| Apr 2026 | 55.8% | 37.6% | 6.6% |
| May 2026 | 52.7% | 39.7% | 7.6% |
| Jun 2026 | 54% | 38.6% | 7.4% |
| Jul 2026 | 51% | 41.9% | 7.1% |
| Aug 2026 | 50.6% | 42.1% | 7.3% |
| Sep 2026 | 48.8% | 44.3% | 6.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 4.4M | -9.7% | -1.8 points | |
| 2, held 2nd | 44.3% | 4M | -1.7% | +2.2 points | |
| 3, held 3rd | 6.9% | 617K | -11.3% | -0.4 points |
Compare search popularity between leading brands
Which brand is most popular in search among wireless speaker brands worldwide?
3 brands
In September 2026, JBL was the most searched among wireless speaker brands worldwide, with an estimated 4.4M branded searches and 48.8% estimated Share of Search within this set. Sony is in 2nd place, 4.5 percentage points behind at 44.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 JBL | 50.6% → 48.8% | 55.8%Apr 2026 | 47.6%Mar 2026 | 1st |
 Sony | 40.6% → 44.3% | 44.8%Feb 2026 | 37.4%Dec 2025 | 2nd |
 Bose | 8.7% → 6.9% | 9.5%Nov 2025 | 6.6%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among wireless speaker brands worldwide decreased from 50.6% to 48.8%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among wireless speaker brands worldwide increased from 40.6% to 44.3%.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless speaker brands worldwide decreased from 8.7% to 6.9%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among wireless speaker brands worldwide peaked at 55.8% in April 2026 and was lowest at 47.6% in March 2026.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among wireless speaker brands worldwide peaked at 44.8% in February 2026 and was lowest at 37.4% in December 2025.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless speaker brands worldwide peaked at 9.5% in November 2025 and was lowest at 6.6% in April 2026.
How did search popularity change for wireless speaker brands worldwide in September 2026?
3 changes
In September 2026, Sony gained estimated Share of Search among wireless speaker brands worldwide, from 42.1% to 44.3%.
In September 2026, JBL lost estimated Share of Search among wireless speaker brands worldwide, from 50.6% to 48.8%.
Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.
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