How popular isBose in search?
In September 2026, there were an estimated 617K branded searches for Bose worldwide which is down 11.4% over the last 12 months. Bose holds 6.9% estimated Share of Search among ear buds brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ear buds brands compete with Bose?
Share of Search by month for JBL, Sony, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Bose |
|---|---|---|---|
| Oct 2025 | 50.6% | 40.6% | 8.7% |
| Nov 2025 | 52.5% | 38% | 9.5% |
| Dec 2025 | 54.1% | 37.4% | 8.5% |
| Jan 2026 | 51.4% | 41.7% | 6.8% |
| Feb 2026 | 47.8% | 44.8% | 7.4% |
| Mar 2026 | 47.6% | 44.8% | 7.6% |
| Apr 2026 | 55.8% | 37.6% | 6.6% |
| May 2026 | 52.7% | 39.7% | 7.6% |
| Jun 2026 | 54% | 38.6% | 7.4% |
| Jul 2026 | 51% | 41.9% | 7.1% |
| Aug 2026 | 50.6% | 42.1% | 7.3% |
| Sep 2026 | 48.8% | 44.3% | 6.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 4.4M | -9.7% | -1.8 points | |
| 2, held 2nd | 44.3% | 4M | -1.7% | +2.2 points | |
| 3, held 3rd | 6.9% | 617K | -11.3% | -0.4 points |
Compare search popularity between Bose and its closest rivals
Every comparison with Bose
30 comparisons
- AirPods vs Bose
- Anker vs Bose
- Beats vs Bose
- Bose vs JBL
- Bose vs Panasonic
- Bose vs Sony
- Bose vs Soundcore
- Bose vs Logitech
- Bose vs Sonos
- Bose vs Yamaha
- Bose vs Skullcandy
- Bose vs Marshall
- Bose vs LG
- Bose vs Google Nest
- Apple HomePod vs Bose
- Bose vs Jabra
- Bose vs Samsung
- Bang & Olufsen vs Bose
- Amazon Echo vs Bose
- Audio-Technica vs Bose
- Bose vs Bowers & Wilkins
- Beyerdynamic vs Bose
- Bose vs Sennheiser
- AKG vs Bose
- Bose vs Ultimate Ears
- Bose vs Denon
- Bose vs Mackie
- Bose vs QSC
- Bose vs Electro-Voice
- Bose vs Mpow
How has branded search demand for Bose changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bose worldwide fell from 697K to 617K.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among ear buds brands worldwide decreased from 8.7% to 6.9%.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among ear buds brands worldwide peaked at 9.5% in November 2025 and was lowest at 6.6% in April 2026.
How did search popularity change for ear buds brands worldwide in September 2026?
3 changes
In September 2026, Sony gained estimated Share of Search among ear buds brands worldwide, from 42.1% to 44.3%.
In September 2026, JBL lost estimated Share of Search among ear buds brands worldwide, from 50.6% to 48.8%.
Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.
Where does Bose compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 5th of 9 | 2.3% | Show ranking |
| Earbud brands | 3rd of 5 | 3.1% | Show ranking |
| Home cinema brands | 5th of 8 | 4.2% | Show ranking |
| Bluetooth headphones brands | 4th of 7 | 5.4% | Show ranking |
| Wireless earbud brands | 4th of 6 | 5.4% | Show ranking |
| Party speaker brands | 4th of 6 | 5.6% | Show ranking |
| Wireless headphones brands | 4th of 4 | 5.9% | Show ranking |
| Earphones brands | 3rd of 6 | 6.2% | Show ranking |
| Ear buds brands | 3rd of 3 | 6.9% | Shown above |
| Wireless speaker brands | 3rd of 3 | 6.9% | Show ranking |
| Surround sound system brands | 4th of 7 | 8.4% | Show ranking |
| Speaker brands | 3rd of 6 | 9.2% | Show ranking |
| Bluetooth speaker brands | 3rd of 5 | 9.3% | Show ranking |
| Soundbar brands | 3rd of 5 | 9.3% | Show ranking |
| Bluetooth receiver brands | 3rd of 4 | 9.6% | Show ranking |
| Soundbar with subwoofer brands | 2nd of 4 | 11.5% | Show ranking |
| Portable speaker brands | 3rd of 5 | 22.4% | Show ranking |
| Smart speaker brands | 2nd of 5 | 24.4% | Show ranking |
| Over-ear headphone brands | 1st of 5 | 49.3% | Show ranking |
| PA systems | 1st of 4 | 85.1% | Show ranking |
How is Bose measured?
Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- bluetooth speaker bose
- bose bluetooth speaker
- bose headphone
- bose quietcomfort
- bose soundlink
- bose speaker
- speaker bose
Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bose your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.