How popular isSony in search?
In September 2026, there were an estimated 4M branded searches for Sony worldwide which is up 22.3% over the last 12 months. Sony holds 44.3% estimated Share of Search among ear buds brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ear buds brands compete with Sony?
Share of Search by month for JBL, Sony, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Bose |
|---|---|---|---|
| Oct 2025 | 50.6% | 40.6% | 8.7% |
| Nov 2025 | 52.5% | 38% | 9.5% |
| Dec 2025 | 54.1% | 37.4% | 8.5% |
| Jan 2026 | 51.4% | 41.7% | 6.8% |
| Feb 2026 | 47.8% | 44.8% | 7.4% |
| Mar 2026 | 47.6% | 44.8% | 7.6% |
| Apr 2026 | 55.8% | 37.6% | 6.6% |
| May 2026 | 52.7% | 39.7% | 7.6% |
| Jun 2026 | 54% | 38.6% | 7.4% |
| Jul 2026 | 51% | 41.9% | 7.1% |
| Aug 2026 | 50.6% | 42.1% | 7.3% |
| Sep 2026 | 48.8% | 44.3% | 6.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 4.4M | -9.7% | -1.8 points | |
| 2, held 2nd | 44.3% | 4M | -1.7% | +2.2 points | |
| 3, held 3rd | 6.9% | 617K | -11.3% | -0.4 points |
Compare search popularity between Sony and its closest rivals
Every comparison with Sony
42 comparisons
- AirPods vs Sony
- JBL vs Sony
- Sony vs Yamaha
- Nintendo Switch vs Sony
- Sony vs Xbox
- ASUS vs Sony
- GoPro vs Sony
- Insta360 vs Sony
- Anker vs Sony
- Beats vs Sony
- Sony vs TCL
- Fujifilm vs Sony
- Panasonic vs Sony
- Philips vs Sony
- Sonos vs Sony
- Nikon vs Sony
- Hisense vs Sony
- Bose vs Sony
- Skullcandy vs Sony
- Sony vs Valve
- Marshall vs Sony
- LG vs Sony
- Jabra vs Sony
- Canon vs Sony
- Samsung vs Sony
- Belkin vs Sony
- Audio-Technica vs Sony
- BenQ vs Sony
- JVC vs Sony
- Beyerdynamic vs Sony
- Sennheiser vs Sony
- AKG vs Sony
- Sony vs Ultimate Ears
- Denon vs Sony
- Sony vs Tamron
- Sigma vs Sony
- Optoma vs Sony
- Mpow vs Sony
- Sony vs Tokina
- BuddyPhones vs Sony
- Focal Car Audio vs Sony
- Puro Sound vs Sony
How has branded search demand for Sony changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 3.2M to 4M.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among ear buds brands worldwide increased from 40.6% to 44.3%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among ear buds brands worldwide peaked at 44.8% in February 2026 and was lowest at 37.4% in December 2025.
How did search popularity change for ear buds brands worldwide in September 2026?
3 changes
In September 2026, Sony gained estimated Share of Search among ear buds brands worldwide, from 42.1% to 44.3%.
In September 2026, JBL lost estimated Share of Search among ear buds brands worldwide, from 50.6% to 48.8%.
Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.
Where does Sony compete?
How is Sony measured?
Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- sony
- sony camera
- sony cyber shot
- sony headphone
Who owns Sony?
Sony is owned by Sony. Brandwave also tracks 
PlayStation and PlayStation VR2, owned by the same company, worldwide.
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Is Sony your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.