How popular isSony in search?

In September 2026, there were an estimated 4M branded searches for Sony worldwide which is up 22.3% over the last 12 months. Sony holds 44% estimated Share of Search among earphones brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which earphones brands compete with Sony?

Sony against earphones brands worldwide, by month

Month	JBL	Sony	Samsung	AKG	Bose	Marshall
Oct 2025	56.2%	40.9%	1.5%	1.3%	0.03%	0.02%
Nov 2025	58.7%	38.8%	1.4%	1.1%	0.03%	0.02%
Dec 2025	60%	37.8%	1.1%	1.1%	0.03%	0.02%
Jan 2026	56.1%	41.3%	1.3%	1.3%	0.02%	0.02%
Feb 2026	52.2%	44.4%	2.1%	1.4%	0.02%	0.02%
Mar 2026	52.6%	44%	2%	1.3%	0.02%	0.02%
Apr 2026	61%	36.5%	1.4%	1.1%	0.02%	0.02%
May 2026	58.3%	39.1%	1.4%	1.2%	0.02%	0.02%
Jun 2026	59.1%	38.3%	1.4%	1.2%	0.02%	0.02%
Jul 2026	55.4%	41.9%	1.6%	1.1%	0.02%	0.02%
Aug 2026	55.4%	41.9%	1.5%	1%	0.02%	0.02%
Sep 2026	53.5%	44%	1.3%	1.1%	0.02%	0.02%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	JBL	53.5%	4.4M	-9.7%	-1.9 points
2, held 2nd	Sony	44%	3.6M	-1.8%	+2.1 points
3, held 3rd	Samsung	1.3%	110K	-18.5%	-0.2 points
4, held 4th	AKG	1.1%	90.5K	0%	+0.1 points
5, held 5th	Bose	0.02%	1.9K	0%	0 points
6, held 6th	Marshall	0.02%	1.6K	0%	0 points

1.JBL
53.5%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.9 points.
2.Sony
44%
Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +2.1 points.
3.Samsung
1.3%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
4.AKG
1.1%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Bose
0.02%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.Marshall
0.02%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sony and its closest rivals

How has branded search demand for Sony changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 3.2M to 4M.
Across the 12 months ending September 2026, Sony’s estimated Share of Search among earphones brands worldwide increased from 40.9% to 44%.
Across the 12 months ending September 2026, Sony’s estimated Share of Search among earphones brands worldwide peaked at 44.4% in February 2026 and was lowest at 36.5% in April 2026.

How did search popularity change for earphones brands worldwide in September 2026?

3 changes

In September 2026, Sony gained estimated Share of Search among earphones brands worldwide, from 41.9% to 44%.
In September 2026, JBL lost estimated Share of Search among earphones brands worldwide, from 55.4% to 53.5%.
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

Where does Sony compete?

Sony is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Headphone brands	3rd of 9	14.2%	Show ranking
Earbud brands	2nd of 5	19%	Show ranking
Gaming console brands	3rd of 5	17.8%	Show ranking
Home cinema brands	3rd of 8	27.8%	Show ranking
Bluetooth headphones brands	2nd of 7	35.5%	Show ranking
Wireless earbud brands	2nd of 6	35.5%	Show ranking
Wireless headphones brands	2nd of 4	38%	Show ranking
Party speaker brands	2nd of 6	38.7%	Show ranking
Earphones brands	2nd of 6	44%	Shown above
Ear buds brands	2nd of 3	45.1%	Show ranking
Wireless speaker brands	2nd of 3	45.1%	Show ranking
Kids headphones	2nd of 6	47.9%	Show ranking
Camera brands	1st of 7	54.3%	Show ranking
TV brands	1st of 7	49.9%	Show ranking
Surround sound system brands	1st of 7	66%	Show ranking
Television brands	1st of 5	59.6%	Show ranking
Camera lenses	1st of 6	76.5%	Show ranking
Camera lens brands	1st of 5	76.6%	Show ranking
Telephoto lens brands	1st of 3	78.6%	Show ranking
Wide angle lens brands	1st of 3	78.6%	Show ranking
Studio headphone brands	1st of 6	88.6%	Show ranking
Home theater projector brands	1st of 4	88.5%	Show ranking

How is Sony measured?

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

sony
sony camera

sony cyber shot
sony headphone

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

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