Samsung vs Sony:Which is searched more?
In September 2026, Sony had more branded searches than Samsung among earphones brands worldwide. Sony was estimated to have 4M branded searches compared to Samsung’s 352K, and held a 40% Share of Search versus Samsung’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or Sony?
Compare the earphones brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Bose | Marshall | Samsung | AKG |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 36.2% | 7.8% | 4.8% | 5% | 1.1% |
| Nov 2025 | 48.1% | 34.8% | 8.7% | 3.7% | 3.6% | 1% |
| Dec 2025 | 49.8% | 34.4% | 7.9% | 3.7% | 3.2% | 0.98% |
| Jan 2026 | 46.7% | 37.9% | 6.2% | 4.1% | 3.8% | 1.2% |
| Feb 2026 | 43.1% | 40.5% | 6.7% | 3.7% | 4.7% | 1.3% |
| Mar 2026 | 42.8% | 40.3% | 6.9% | 4.3% | 4.5% | 1.2% |
| Apr 2026 | 51.1% | 34.4% | 6% | 3.7% | 3.7% | 1.1% |
| May 2026 | 48.1% | 36.2% | 6.9% | 3.9% | 3.8% | 1.1% |
| Jun 2026 | 49% | 35% | 6.7% | 4.5% | 3.7% | 1.1% |
| Jul 2026 | 46% | 37.8% | 6.4% | 5.1% | 3.8% | 1% |
| Aug 2026 | 45.6% | 38% | 6.6% | 4.9% | 4% | 0.95% |
| Sep 2026 | 44.1% | 40% | 6.2% | 5.1% | 3.5% | 1% |
How has the Samsung and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among earphones brands worldwide moved from 5% to 3.5%, and its estimated monthly branded searches moved from 452K to 352K.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among earphones brands worldwide moved from 36.2% to 40%, and its estimated monthly branded searches moved from 3.2M to 4M.
How did search popularity change for earphones brands worldwide in September 2026?
2 changes
In September 2026, Sony gained estimated Share of Search among earphones brands worldwide, from 38% to 40%.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
Other head-to-heads among earphones brands
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.