How popular isMarshall in search?
In September 2026, there were an estimated 509K branded searches for Marshall worldwide which is up 19.2% over the last 12 months. Marshall holds 5.1% estimated Share of Search among earphones brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which earphones brands compete with Marshall?
Share of Search by month for JBL, Sony, Bose, Marshall, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Bose | Marshall | Samsung | AKG |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 36.2% | 7.8% | 4.8% | 5% | 1.1% |
| Nov 2025 | 48.1% | 34.8% | 8.7% | 3.7% | 3.6% | 1% |
| Dec 2025 | 49.8% | 34.4% | 7.9% | 3.7% | 3.2% | 0.98% |
| Jan 2026 | 46.7% | 37.9% | 6.2% | 4.1% | 3.8% | 1.2% |
| Feb 2026 | 43.1% | 40.5% | 6.7% | 3.7% | 4.7% | 1.3% |
| Mar 2026 | 42.8% | 40.3% | 6.9% | 4.3% | 4.5% | 1.2% |
| Apr 2026 | 51.1% | 34.4% | 6% | 3.7% | 3.7% | 1.1% |
| May 2026 | 48.1% | 36.2% | 6.9% | 3.9% | 3.8% | 1.1% |
| Jun 2026 | 49% | 35% | 6.7% | 4.5% | 3.7% | 1.1% |
| Jul 2026 | 46% | 37.8% | 6.4% | 5.1% | 3.8% | 1% |
| Aug 2026 | 45.6% | 38% | 6.6% | 4.9% | 4% | 0.95% |
| Sep 2026 | 44.1% | 40% | 6.2% | 5.1% | 3.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 4.4M | -9.7% | -1.5 points | |
| 2, held 2nd | 40% | 4M | -1.7% | +2 points | |
| 3, held 3rd | 6.2% | 619K | -11.3% | -0.3 points | |
| 4, held 4th | 5.1% | 509K | -1.7% | +0.3 points | |
| 5, held 5th | 3.5% | 352K | -16.6% | -0.4 points | |
| 6, held 6th | 1% | 100K | 0% | +0.1 points |
1.
JBL44.1%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.5 points.
2.
Sony40%
Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +2 points.
3.
Bose6.2%
Held 3rd. 619K estimated branded searches, -11.3% vs prior month. Share -0.3 points.
4.
Marshall5.1%
Held 4th. 509K estimated branded searches, -1.7% vs prior month. Share +0.3 points.
5.
Samsung3.5%
Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.4 points.
6.
AKG1%
Held 6th. 100K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Marshall and its closest rivals
Every comparison with Marshall
19 comparisons
- AirPods vs Marshall
- Beats vs Marshall
- Bose vs Marshall
- JBL vs Marshall
- Marshall vs Skullcandy
- Marshall vs Sony
- Fender vs Marshall
- Marshall vs Sonos
- Marshall vs Soundcore
- Marshall vs Vox
- Jabra vs Marshall
- Marshall vs Samsung
- Bang & Olufsen vs Marshall
- Blackstar vs Marshall
- Marshall vs Sennheiser
- AKG vs Marshall
- Marshall vs Ultimate Ears
- Marshall vs Orange
- Boss vs Marshall
How has branded search demand for Marshall changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marshall worldwide rose from 427K to 509K.
- Across the 12 months ending September 2026, Marshall’s estimated Share of Search among earphones brands worldwide peaked at 5.1% in September 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Marshall rose from 5th to 4th among earphones brands worldwide.
How did search popularity change for earphones brands worldwide in September 2026?
5 changes
In September 2026, Sony gained estimated Share of Search among earphones brands worldwide, from 38% to 40%.
In September 2026, JBL lost estimated Share of Search among earphones brands worldwide, from 45.6% to 44.1%.
Estimated monthly branded searches for Marshall worldwide rose 19.2% over 12 measured months, from 427K to 509K in September 2026.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 699K to 619K in September 2026.
Where does Marshall compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 7th of 9 | 1.9% | Show ranking |
| Earphones brands | 4th of 6 | 5.1% | Shown above |
| Speaker brands | 4th of 6 | 7.5% | Show ranking |
| Bluetooth speaker brands | 4th of 5 | 7.7% | Show ranking |
| Portable speaker brands | 4th of 5 | 18.4% | Show ranking |
| Guitar amps | 3rd of 6 | 19.5% | Show ranking |
| Guitar amp brands | 3rd of 4 | 20.3% | Show ranking |
How is Marshall measured?
Brandwave collects information about searches that people make online using Marshall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bluetooth speaker marshall
- marshall bluetooth speaker
- marshall emberton
- marshall guitar amp
- marshall speaker
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Is Marshall your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.