Fender vs Marshall:Which is more popular by branded search?
In August 2026, Marshall had more branded searches than Fender among guitar amps worldwide. Marshall was estimated to have 525K branded searches compared to Fender’s 450K, and held a 49.6% Share of Search versus Fender’s 42.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Marshall?
Compare the guitar amps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marshall, Fender. The figures are in the table below the chart.
View monthly share of search table
| Month | Marshall | Fender | Orange | Blackstar | Boss | Vox |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 50.8% | 3.1% | 1.7% | 2.5% | 1.7% |
| Nov 2025 | 40.7% | 49.1% | 3.6% | 1.6% | 3% | 2% |
| Dec 2025 | 41.2% | 48.7% | 3.6% | 1.6% | 2.9% | 2% |
| Jan 2026 | 39.7% | 50.1% | 3.7% | 2% | 2.5% | 2% |
| Feb 2026 | 35.5% | 53.1% | 3.9% | 2.1% | 3.2% | 2.1% |
| Mar 2026 | 35.3% | 53.2% | 3.2% | 1.8% | 4.8% | 1.8% |
| Apr 2026 | 40.2% | 49.6% | 3.6% | 1.6% | 3% | 2% |
| May 2026 | 36.7% | 54.8% | 2.7% | 1.8% | 2.2% | 1.8% |
| Jun 2026 | 40.7% | 51.7% | 3.1% | 1.4% | 1.7% | 1.4% |
| Jul 2026 | 49.5% | 43.3% | 2.6% | 1.4% | 1.7% | 1.4% |
| Aug 2026 | 49.6% | 42.5% | 3.1% | 1.7% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fender and Marshall comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Marshall took it in July 2026.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide moved from 50.8% to 42.5%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among guitar amps worldwide moved from 40.3% to 49.6%, and its estimated monthly branded searches moved from 436K to 525K.
How did search popularity change for guitar amps worldwide in August 2026?
2 changes
In August 2026, Fender lost estimated Share of Search among guitar amps worldwide, from 43.3% to 42.5%.
Marshall’s estimated Share of Search among guitar amps worldwide has gained ground for 3 months in a row, from 36.7% to 49.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.