How popular isBoss?
In September 2026, people searched for Boss by name about 32,800 times worldwide, an 18.7% decrease from the previous year. These searches made up 1.4% of all global guitar amp brand searches, placing Boss fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about guitar amp brands, Boss appeared in three of the four answers and was the second most recommended of the eight.
Boss is the fifth most searched of 8 competitors and the second most recommended in AI answers.
VoxShare of searches 47.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
FenderShare of searches 38.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
BlackstarShare of searches 7.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
OrangeShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
BossShare of searches 1.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top guitar amp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Boss was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Boss is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fender4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vox3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Orange3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marshall3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Blackstar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mesa/Boogie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Peavey2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about guitar amp brands
4 answers
Asked ChatGPT
“Which guitar amp brand should I buy?”
Asked ChatGPT
“What are the best guitar amp brands?”
Asked ChatGPT
“What's the best guitar amp brand for home practice?”
Searched Google, AI Overview
“guitar amp brands”
Searched Google, AI Overview
“best guitar amp”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which guitar amp brands compete with Boss?
Share of searches by month for Vox, Fender, Blackstar, Orange, Boss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vox | Fender | Blackstar | Orange | Boss | Mesa/Boogie | Peavey | Marshall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 42.5% | 7.7% | 3.1% | 1.6% | 1.1% | 1.1% | 0.34% |
| Nov 2025 | 51.9% | 35.2% | 6.2% | 3% | 1.4% | 0.92% | 0.92% | 0.34% |
| Dec 2025 | 52.2% | 35.5% | 5.3% | 3.1% | 1.5% | 0.93% | 1.1% | 0.34% |
| Jan 2026 | 46.7% | 38.8% | 7% | 3.3% | 1.6% | 1% | 1.2% | 0.36% |
| Feb 2026 | 46.1% | 39% | 6.9% | 3.3% | 1.9% | 1.2% | 1.2% | 0.36% |
| Mar 2026 | 47.1% | 38.6% | 7% | 2.8% | 2.2% | 1% | 1% | 0.31% |
| Apr 2026 | 50.5% | 35.1% | 7.3% | 3% | 1.5% | 1.1% | 1.1% | 0.27% |
| May 2026 | 47.9% | 38.8% | 7.1% | 2.3% | 1.4% | 1% | 1% | 0.31% |
| Jun 2026 | 42.5% | 42% | 9% | 3% | 1.2% | 0.93% | 0.93% | 0.33% |
| Jul 2026 | 52.4% | 35.3% | 6.4% | 2.6% | 1.2% | 0.94% | 0.94% | 0.3% |
| Aug 2026 | 47.5% | 38.9% | 6% | 3.4% | 1.4% | 1.3% | 1% | 0.45% |
| Sep 2026 | 47.1% | 38.4% | 7.1% | 3.4% | 1.4% | 1.3% | 1% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.1% | 1M | +0.33% | -0.5 points | |
| 2, held 2nd | 38.4% | 831K | 0% | -0.5 points | |
| 3, held 3rd | 7.1% | 153K | +19.5% | +1.1 points | |
| 4, held 4th | 3.4% | 73.4K | +0.69% | 0 points | |
| 5, held 5th | 1.4% | 31.2K | +3.3% | 0 points | |
| 6, held 6th | 1.3% | 27.1K | 0% | 0 points | |
| 7, held 7th | 1% | 22.2K | 0% | 0 points | |
| 8, held 8th | 0.38% | 8.2K | -15.5% | -0.1 points |
1.
Vox47.1%
Held 1st. 1M estimated branded searches, +0.33% vs prior month. Share -0.5 points.
2.
Fender38.4%
Held 2nd. 831K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.1%
Held 3rd. 153K estimated branded searches, +19.5% vs prior month. Share +1.1 points.
4.
Orange3.4%
Held 4th. 73.4K estimated branded searches, +0.69% vs prior month. Share 0 points.
5.
Boss1.4%
Held 5th. 31.2K estimated branded searches, +3.3% vs prior month. Share 0 points.
1.3%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Peavey1%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Marshall0.38%
Held 8th. 8.2K estimated branded searches, -15.5% vs prior month. Share -0.1 points.
Compare popularity between Boss and its closest rivals
Every comparison with Boss
33 comparisons
- Blackstar vs Boss
- Boss vs Electro-Harmonix
- Boss vs Fender
- Boss vs Line 6
- Boss vs Orange
- Boss vs Vox
- Boss vs D'Addario
- Boss vs Korg
- Boss vs Peterson
- Boss vs Roadie
- Boss vs Mesa/Boogie
- Boss vs Snark
- Boss vs TC Electronic
- Boss vs Peavey
- Boss vs Nux
- Boss vs MXR
- Boss vs Strymon
- Boss vs Rockboard
- Boss vs Pedaltrain
- Boss vs Marshall
- Boss vs Temple Audio
- Akai vs Boss
- Alesis vs Boss
- Arturia vs Boss
- Behringer vs Boss
- Boss vs Elektron
- Boss vs Moog
- Boss vs Roland
- Boss vs Gator
- Boss vs Cherub
- Boss vs Seiko
- Boss vs Wittner
- Boss vs Yamaha
How has branded search demand for Boss changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boss worldwide fell from 40.3K to 32.8K.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar amp brands worldwide held steady, from 1.6% to 1.4%.
How did search popularity change for guitar amp brands worldwide in September 2026?
4 changes
In September 2026, Blackstar gained share of searches among guitar amp brands worldwide, from 6% to 7.1%.
In September 2026, Fender lost share of searches among guitar amp brands worldwide, from 38.9% to 38.4%.
Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.
Estimated monthly branded searches for Peavey worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are Boss’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- boss amp
- boss drum machine
- boss guitar pedal
- boss metronome
- boss pedal
- boss tuner
Do you work for Boss? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Boss compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Guitar amp brands | 5th of 8 | 1.4% | Shown above |
| Guitar tuner brands | 6th of 8 | 2.2% | Show ranking |
| Drum machine brands | 9th of 9 | 0.14% | Show ranking |
| Guitar pedal brands | 4th of 7 | 4.9% | Show ranking |
| Metronome brands | 6th of 6 | 0.2% | Show ranking |
| Pedalboard brands | 3rd of 7 | 9.3% | Show ranking |
Is Boss your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.