How popular isBoss in search?
In September 2026, there were an estimated 31.2K branded searches for Boss worldwide which is down 18.5% over the last 12 months. Boss holds 2.2% estimated Share of Search among guitar tuner brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which guitar tuner brands compete with Boss?
Share of Search by month for Fender, Roadie, D'Addario, Korg, Peterson, Boss. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Roadie | D'Addario | Korg | Peterson | Boss | Snark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 9% | 9% | 6% | 4% | 2.6% | 1.8% |
| Nov 2025 | 65.7% | 10.5% | 8.6% | 7% | 3.8% | 2.7% | 1.7% |
| Dec 2025 | 62.5% | 12.1% | 10% | 6.6% | 4.5% | 2.6% | 1.6% |
| Jan 2026 | 64.5% | 10.3% | 10.3% | 6.9% | 3.8% | 2.6% | 1.7% |
| Feb 2026 | 57.7% | 16.5% | 11.1% | 6.1% | 4.1% | 2.8% | 1.8% |
| Mar 2026 | 64.3% | 10.4% | 10.4% | 5.7% | 3.8% | 3.6% | 1.7% |
| Apr 2026 | 62.3% | 11.9% | 9.8% | 6.5% | 4.4% | 2.7% | 2.4% |
| May 2026 | 64.5% | 12.9% | 8.7% | 5.8% | 3.9% | 2.3% | 1.7% |
| Jun 2026 | 67.1% | 11.1% | 9% | 5% | 4.1% | 1.9% | 1.8% |
| Jul 2026 | 62.4% | 12.4% | 10.1% | 6.8% | 4.5% | 2.1% | 1.7% |
| Aug 2026 | 59.6% | 14.4% | 9.7% | 7.9% | 4.3% | 2.2% | 1.9% |
| Sep 2026 | 58.5% | 17.3% | 9.5% | 6.4% | 4.3% | 2.2% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.5% | 831K | 0% | -1.1 points | |
| 2, held 2nd | 17.3% | 246K | +22.4% | +2.9 points | |
| 3, held 3rd | 9.5% | 135K | 0% | -0.2 points | |
| 4, held 4th | 6.4% | 90.5K | -17.7% | -1.5 points | |
| 5, held 5th | 4.3% | 60.5K | 0% | -0.1 points | |
| 6, held 6th | 2.2% | 31.2K | +3.3% | 0 points | |
| 7, held 7th | 1.9% | 27.1K | 0% | 0 points |
1.
Fender58.5%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Roadie
17.3%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.9 points.
9.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Korg6.4%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.
5.Peterson
4.3%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Boss2.2%
Held 6th. 31.2K estimated branded searches, +3.3% vs prior month. Share 0 points.
7.
Snark1.9%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Boss and its closest rivals
Every comparison with Boss
28 comparisons
- Akai vs Boss
- Arturia vs Boss
- Behringer vs Boss
- Boss vs Moog
- Blackstar vs Boss
- Boss vs Cherub
- Boss vs D'Addario
- Boss vs Electro-Harmonix
- Boss vs Fender
- Boss vs Korg
- Boss vs Marshall
- Boss vs Nux
- Boss vs Orange
- Boss vs Peterson
- Boss vs Roadie
- Boss vs Seiko
- Boss vs Vox
- Boss vs Yamaha
- Alesis vs Boss
- Boss vs Snark
- Boss vs TC Electronic
- Boss vs Wittner
- Boss vs MXR
- Boss vs Gator
- Boss vs Strymon
- Boss vs Rockboard
- Boss vs Pedaltrain
- Boss vs Temple Audio
How has branded search demand for Boss changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boss worldwide fell from 38.3K to 31.2K.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among guitar tuner brands worldwide peaked at 3.6% in March 2026 and was lowest at 1.9% in June 2026.
How did search popularity change for guitar tuner brands worldwide in September 2026?
4 changes
In September 2026, Roadie gained estimated Share of Search among guitar tuner brands worldwide, from 14.4% to 17.3%.
In September 2026, Korg lost estimated Share of Search among guitar tuner brands worldwide, from 7.9% to 6.4%.
In September 2026, Fender lost estimated Share of Search among guitar tuner brands worldwide, from 59.6% to 58.5%.
Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.
Where does Boss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Metronome brands | 5th of 6 | 0.5% | Show ranking |
| Guitar amps | 6th of 6 | 1.2% | Show ranking |
| Guitar tuner brands | 6th of 7 | 2.2% | Shown above |
| Drum machine brands | 6th of 7 | 4.8% | Show ranking |
| Guitar pedals | 3rd of 6 | 5.3% | Show ranking |
| Guitar pedal brands | 2nd of 4 | 7.1% | Show ranking |
| Tuner brands | 4th of 6 | 8.5% | Show ranking |
| Pedalboard brands | 2nd of 6 | 24.8% | Show ranking |
How is Boss measured?
Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- boss amp
- boss guitar pedal
- boss pedal
- boss tuner
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Is Boss your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.