Boss vs MXR:Which is more popular by branded search?
In August 2026, Boss and MXR were level on Share of Search among guitar pedals worldwide, with an estimated 18.1K branded searches each, at 3.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boss or MXR?
Compare the guitar pedals shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boss, MXR. The figures are in the table below the chart.
View monthly share of search table
| Month | Electro-Harmonix | Behringer | TC Electronic | Boss | MXR | Strymon |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 33.5% | 4.5% | 5.5% | 3% | 3.7% |
| Nov 2025 | 49% | 32.8% | 4.4% | 6.6% | 3.6% | 3.6% |
| Dec 2025 | 53.6% | 29.4% | 4% | 5.9% | 3.2% | 4% |
| Jan 2026 | 54.1% | 29.7% | 4.9% | 4.9% | 3.3% | 3.3% |
| Feb 2026 | 53.5% | 29.4% | 4.8% | 5.9% | 3.2% | 3.2% |
| Mar 2026 | 56% | 25.1% | 4.1% | 9.2% | 2.8% | 2.8% |
| Apr 2026 | 51.1% | 34.1% | 4.6% | 4.6% | 3.1% | 2.5% |
| May 2026 | 51.5% | 34.4% | 4.6% | 3.8% | 3.1% | 2.5% |
| Jun 2026 | 59.8% | 26.8% | 4.4% | 3.6% | 2.9% | 2.4% |
| Jul 2026 | 58.7% | 26.3% | 4.3% | 3.5% | 3.5% | 3.5% |
| Aug 2026 | 64.2% | 23.5% | 3.9% | 3.2% | 3.2% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Boss and MXR comparison changed over the last 12 months?
3 findings
- Boss was ahead of MXR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar pedals worldwide moved from 5.5% to 3.2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, MXR’s estimated Share of Search among guitar pedals worldwide moved from 3% to 3.2%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for guitar pedals worldwide in August 2026?
2 changes
Boss’ estimated Share of Search among guitar pedals worldwide has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
Estimated monthly branded searches for MXR worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boss’ and MXR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.