How popular isBoss in search?
In September 2026, there were an estimated 32.8K branded searches for Boss worldwide which is down 18.7% over the last 12 months. Boss holds 7.1% estimated Share of Search among guitar pedal brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Electro-Harmonix83.7%
Boss7.1%TC Electronic5.1%
MXR4.1%
Follow Boss and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which guitar pedal brands compete with Boss?
Share of Search by month for Electro-Harmonix, Boss, TC Electronic, MXR. The figures are in the table below the chart.
View monthly share of search table
| Month | Electro-Harmonix | Boss | TC Electronic | MXR |
|---|---|---|---|---|
| Oct 2025 | 76.5% | 11.9% | 7.1% | 4.6% |
| Nov 2025 | 74.9% | 12.8% | 6.9% | 5.5% |
| Dec 2025 | 78.3% | 11.1% | 5.9% | 4.7% |
| Jan 2026 | 77.7% | 10.6% | 7.1% | 4.6% |
| Feb 2026 | 75.7% | 12.8% | 6.9% | 4.5% |
| Mar 2026 | 76.2% | 14.3% | 5.7% | 3.7% |
| Apr 2026 | 78.5% | 9.6% | 7.2% | 4.7% |
| May 2026 | 78.6% | 9.5% | 7.2% | 4.7% |
| Jun 2026 | 82.1% | 7.8% | 6.1% | 4% |
| Jul 2026 | 81.5% | 7.5% | 6.1% | 4.9% |
| Aug 2026 | 83.9% | 6.9% | 5.1% | 4.1% |
| Sep 2026 | 83.7% | 7.1% | 5.1% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.7% | 369K | 0% | -0.2 points | |
| 2, held 2nd | 7.1% | 31.2K | +3.3% | +0.2 points | |
| 3, held 3rd | 5.1% | 22.7K | +0.4% | 0 points | |
| 4, held 4th | 4.1% | 18.1K | 0% | 0 points |
83.7%
Held 1st. 369K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Boss7.1%
Held 2nd. 31.2K estimated branded searches, +3.3% vs prior month. Share +0.2 points.
5.1%
Held 3rd. 22.7K estimated branded searches, +0.4% vs prior month. Share 0 points.
4.
MXR4.1%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Boss and its closest rivals
Every comparison with Boss
28 comparisons
- Blackstar vs Boss
- Boss vs D'Addario
- Boss vs Electro-Harmonix
- Boss vs Fender
- Boss vs Orange
- Boss vs Peterson
- Boss vs Roadie
- Boss vs Vox
- Boss vs Snark
- Boss vs TC Electronic
- Boss vs Nux
- Boss vs MXR
- Boss vs Strymon
- Boss vs Rockboard
- Boss vs Pedaltrain
- Boss vs Marshall
- Boss vs Temple Audio
- Akai vs Boss
- Alesis vs Boss
- Arturia vs Boss
- Behringer vs Boss
- Boss vs Moog
- Boss vs Gator
- Boss vs Cherub
- Boss vs Korg
- Boss vs Seiko
- Boss vs Wittner
- Boss vs Yamaha
How has branded search demand for Boss changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boss worldwide fell from 40.3K to 32.8K.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among guitar pedal brands worldwide decreased from 11.9% to 7.1%.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among guitar pedal brands worldwide peaked at 14.3% in March 2026 and was lowest at 6.9% in August 2026.
How did search popularity change for guitar pedal brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Electro-Harmonix worldwide rose 49.3% over 12 measured months, from 247K to 369K in September 2026.
Estimated monthly branded searches for MXR worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.
Where does Boss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Metronome brands | 6th of 6 | <0.01% | Show ranking |
| Guitar amps | 5th of 6 | 1.5% | Show ranking |
| Guitar tuner brands | 6th of 7 | 2.2% | Show ranking |
| Drum machine brands | 7th of 7 | 0.16% | Show ranking |
| Guitar pedals | 3rd of 6 | 5.3% | Show ranking |
| Guitar pedal brands | 2nd of 4 | 7.1% | Shown above |
| Tuner brands | 5th of 6 | 6.8% | Show ranking |
| Pedalboard brands | 2nd of 6 | 21.8% | Show ranking |
How is Boss measured?
Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- boss amp
- boss drum machine
- boss guitar pedal
- boss metronome
- boss pedal
- boss tuner
Do you work for Boss? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Boss your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.