Brandwave

Guitar tuner brands:Which are searched most?

In September 2026, Fender was the most searched among guitar tuner brands worldwide, with an estimated 831K branded searches and 58.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender58.5%
  2. Roadie17.3%
  3. D'Addario9.5%
  4. Korg6.4%
  5. Peterson4.3%
  6. Boss2.2%
  7. Snark1.9%

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Share of SearchLeaderboard

Compare the guitar tuner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar tuner brands worldwide, by month

Share of Search by month for Fender, Roadie, D'Addario, Korg, Peterson, Boss. The figures are in the table below the chart.

View monthly share of search table
MonthFenderRoadieD'AddarioKorgPetersonBossSnark
Oct 202567.6%9%9%6%4%2.6%1.8%
Nov 202565.7%10.5%8.6%7%3.8%2.7%1.7%
Dec 202562.5%12.1%10%6.6%4.5%2.6%1.6%
Jan 202664.5%10.3%10.3%6.9%3.8%2.6%1.7%
Feb 202657.7%16.5%11.1%6.1%4.1%2.8%1.8%
Mar 202664.3%10.4%10.4%5.7%3.8%3.6%1.7%
Apr 202662.3%11.9%9.8%6.5%4.4%2.7%2.4%
May 202664.5%12.9%8.7%5.8%3.9%2.3%1.7%
Jun 202667.1%11.1%9%5%4.1%1.9%1.8%
Jul 202662.4%12.4%10.1%6.8%4.5%2.1%1.7%
Aug 202659.6%14.4%9.7%7.9%4.3%2.2%1.9%
Sep 202658.5%17.3%9.5%6.4%4.3%2.2%1.9%

This month’s ranking, September 2026

  1. 1.Fender

    58.5%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Roadie

    17.3%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.D'Addario

    9.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Korg

    6.4%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.

  5. 5.Peterson

    4.3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Boss

    2.2%

    Held 6th. 31.2K estimated branded searches, +3.3% vs prior month. Share 0 points.

  7. 7.Snark

    1.9%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among guitar tuner brands worldwide?

In September 2026, Fender was the most searched among guitar tuner brands worldwide, with an estimated 831K branded searches and 58.5% estimated Share of Search within this set. Roadie is in 2nd place, 41.1 percentage points behind at 17.3% Share of Search.

Global guitar tuner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fender67.6% → 58.5%67.6%Oct 202557.7%Feb 20261st
Roadie9% → 17.3%17.3%Sep 20269%Oct 20253rd → 2nd
D'Addario9% → 9.5%11.1%Feb 20268.6%Nov 20252nd → 3rd
Korg6% → 6.4%7.9%Aug 20265%Jun 20264th
Peterson4% → 4.3%4.5%Jul 20263.8%Jan 20265th
Boss2.6% → 2.2%3.6%Mar 20261.9%Jun 20266th
Snark1.8% → 1.9%2.4%Apr 20261.6%Dec 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar tuner brands worldwide decreased from 67.6% to 58.5%.
  • Across the 12 months ending September 2026, Roadie’s estimated Share of Search among guitar tuner brands worldwide increased from 9% to 17.3%.
  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar tuner brands worldwide increased from 9% to 9.5%.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar tuner brands worldwide peaked at 67.6% in October 2025 and was lowest at 57.7% in February 2026.
  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar tuner brands worldwide peaked at 11.1% in February 2026 and was lowest at 8.6% in November 2025.
  • Across the 12 months ending September 2026, Korg’s estimated Share of Search among guitar tuner brands worldwide peaked at 7.9% in August 2026 and was lowest at 5% in June 2026.
  • Across the 12 months ending September 2026, Boss’ estimated Share of Search among guitar tuner brands worldwide peaked at 3.6% in March 2026 and was lowest at 1.9% in June 2026.
  • Across the 12 months ending September 2026, Roadie rose from 3rd to 2nd among guitar tuner brands worldwide.
  • Across the 12 months ending September 2026, D'Addario fell from 2nd to 3rd among guitar tuner brands worldwide.
  • Across the 12 months ending September 2026, Korg, Peterson, Boss and Snark held steady: their estimated Share of Search among guitar tuner brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for guitar tuner brands worldwide in September 2026?

  1. In September 2026, Roadie gained estimated Share of Search among guitar tuner brands worldwide, from 14.4% to 17.3%.

  2. In September 2026, Korg lost estimated Share of Search among guitar tuner brands worldwide, from 7.9% to 6.4%.

  3. In September 2026, Fender lost estimated Share of Search among guitar tuner brands worldwide, from 59.6% to 58.5%.

  4. Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.

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