Brandwave

How popular isD'Addario in search?

In September 2026, there were an estimated 135K branded searches for D'Addario worldwide which held steady over the last 12 months. D'Addario holds 9.5% estimated Share of Search among guitar tuner brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender58.5%
  2. Roadie17.3%
  3. D'Addario9.5%
  4. Korg6.4%
  5. Peterson4.3%
  6. Boss2.2%
  7. Snark1.9%
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Which guitar tuner brands compete with D'Addario?

D'Addario against guitar tuner brands worldwide, by month

Share of Search by month for Fender, Roadie, D'Addario, Korg, Peterson, Boss. The figures are in the table below the chart.

View monthly share of search table
MonthFenderRoadieD'AddarioKorgPetersonBossSnark
Oct 202567.6%9%9%6%4%2.6%1.8%
Nov 202565.7%10.5%8.6%7%3.8%2.7%1.7%
Dec 202562.5%12.1%10%6.6%4.5%2.6%1.6%
Jan 202664.5%10.3%10.3%6.9%3.8%2.6%1.7%
Feb 202657.7%16.5%11.1%6.1%4.1%2.8%1.8%
Mar 202664.3%10.4%10.4%5.7%3.8%3.6%1.7%
Apr 202662.3%11.9%9.8%6.5%4.4%2.7%2.4%
May 202664.5%12.9%8.7%5.8%3.9%2.3%1.7%
Jun 202667.1%11.1%9%5%4.1%1.9%1.8%
Jul 202662.4%12.4%10.1%6.8%4.5%2.1%1.7%
Aug 202659.6%14.4%9.7%7.9%4.3%2.2%1.9%
Sep 202658.5%17.3%9.5%6.4%4.3%2.2%1.9%

  1. 1.Fender

    58.5%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Roadie

    17.3%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.D'Addario

    9.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Korg

    6.4%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.

  5. 5.Peterson

    4.3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Boss

    2.2%

    Held 6th. 31.2K estimated branded searches, +3.3% vs prior month. Share 0 points.

  7. 7.Snark

    1.9%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between D'Addario and its closest rivals

Every comparison with D'Addario

How has branded search demand for D'Addario changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar tuner brands worldwide increased from 9% to 9.5%.
  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar tuner brands worldwide peaked at 11.1% in February 2026 and was lowest at 8.6% in November 2025.
  • Across the 12 months ending September 2026, D'Addario fell from 2nd to 3rd among guitar tuner brands worldwide.

How did search popularity change for guitar tuner brands worldwide in September 2026?

  1. In September 2026, Roadie gained estimated Share of Search among guitar tuner brands worldwide, from 14.4% to 17.3%.

  2. In September 2026, Korg lost estimated Share of Search among guitar tuner brands worldwide, from 7.9% to 6.4%.

  3. In September 2026, Fender lost estimated Share of Search among guitar tuner brands worldwide, from 59.6% to 58.5%.

  4. Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.

Where does D'Addario compete?

D'Addario is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar tuner brands3rd of 79.5%Shown above
Guitar strap brands2nd of 612.5%Show ranking
Guitar pick brands2nd of 613.3%Show ranking
Guitar capo brands2nd of 613.9%Show ranking
Ukulele accessory brands3rd of 615.1%Show ranking
Reed brands2nd of 536.8%Show ranking
Tuner brands1st of 637.5%Show ranking
Guitar strings1st of 652.2%Show ranking
Violin string brands1st of 672.6%Show ranking
Guitar string brands1st of 374.9%Show ranking

How is D'Addario measured?

Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • d'addario

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