D'Addario vs Korg:Which is more popular by branded search?
In August 2026, D'Addario had more branded searches than Korg among tuner brands worldwide. D'Addario was estimated to have 135K branded searches compared to Korg’s 110K, and held a 36.2% Share of Search versus Korg’s 29.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, D'Addario or Korg?
Compare the tuner brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for D'Addario, Korg. The figures are in the table below the chart.
View monthly share of search table
| Month | D'Addario | Korg | Peterson | Snark | TC Electronic | Boss |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 24.9% | 16.7% | 7.5% | 6.3% | 7.5% |
| Nov 2025 | 34.7% | 28.3% | 15.6% | 7% | 5.9% | 8.5% |
| Dec 2025 | 38.2% | 25.5% | 17.1% | 6.3% | 5.3% | 7.7% |
| Jan 2026 | 39.5% | 26.4% | 14.5% | 6.5% | 6.6% | 6.5% |
| Feb 2026 | 42% | 23% | 15.4% | 6.9% | 5.8% | 6.9% |
| Mar 2026 | 39.7% | 21.8% | 14.6% | 6.5% | 5.5% | 11.9% |
| Apr 2026 | 36.1% | 24.2% | 16.2% | 8.9% | 7.4% | 7.2% |
| May 2026 | 37.2% | 24.9% | 16.7% | 7.5% | 7.6% | 6.1% |
| Jun 2026 | 40% | 21.9% | 17.9% | 8% | 6.7% | 5.4% |
| Jul 2026 | 38.7% | 25.9% | 17.3% | 6.4% | 6.5% | 5.2% |
| Aug 2026 | 36.2% | 29.5% | 16.2% | 7.3% | 6.1% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the D'Addario and Korg comparison changed over the last 12 months?
3 findings
- D'Addario was ahead of Korg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide moved from 37.2% to 36.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Korg’s estimated Share of Search among tuner brands worldwide moved from 24.9% to 29.5%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for tuner brands worldwide in August 2026?
2 changes
In August 2026, Korg gained estimated Share of Search among tuner brands worldwide, from 25.9% to 29.5%.
In August 2026, D'Addario lost estimated Share of Search among tuner brands worldwide, from 38.7% to 36.2%.
How each brand is measured
Brandwave collects information about searches that people make online using D'Addario’s and Korg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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