Brandwave

How popular isTC Electronic?

In September 2026, people searched for TC Electronic by name about 22,700 times worldwide, about the same as the previous year. These searches made up 1.6% of all global guitar tuner brand searches, placing TC Electronic eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about guitar tuner brands, TC Electronic appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

TC Electronic is the eighth most searched of 8 competitors and the second most recommended in AI answers.

  1. FenderShare of searches 57.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. RoadieShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. D'AddarioShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. KorgShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. TC ElectronicShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top guitar tuner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TC Electronic was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TC Electronic is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peterson1st
  2. TC Electronic2nd
  3. Boss3rd
  4. Snark4th
  5. D'Addario5th
  6. Korg6th
  7. Fender–
  8. Roadie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peterson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TC Electronic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • D'Addario3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roadie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar tuner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which guitar tuner brands compete with TC Electronic?

TC Electronic against guitar tuner brands worldwide, by month

Share of searches by month for Fender, Roadie, D'Addario, Korg, Peterson, Boss, TC Electronic. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderRoadieD'AddarioKorgPetersonBossSnarkTC Electronic
Oct 202566.6%8.9%8.9%5.9%4%2.5%1.8%1.5%
Nov 202564.7%10.3%8.5%6.9%3.8%2.7%1.7%1.4%
Dec 202561.7%12%9.8%6.6%4.4%2.6%1.6%1.4%
Jan 202663.4%10.1%10.1%6.8%3.7%2.5%1.7%1.7%
Feb 202656.8%16.2%10.9%6%4%2.8%1.8%1.5%
Mar 202663.3%10.3%10.3%5.6%3.8%3.5%1.7%1.4%
Apr 202661.1%11.7%9.6%6.4%4.3%2.6%2.3%2%
May 202663.4%12.7%8.5%5.7%3.8%2.3%1.7%1.8%
Jun 202666.1%10.9%8.9%4.9%4%1.9%1.8%1.5%
Jul 202661.3%12.2%10%6.7%4.5%2.1%1.6%1.7%
Aug 202658.6%14.2%9.5%7.8%4.3%2.1%1.9%1.6%
Sep 202657.5%17%9.4%6.3%4.2%2.2%1.9%1.6%

  1. 1.Fender

    57.5%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Roadie

    17%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.D'Addario

    9.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Korg

    6.3%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.

  5. 5.Peterson

    4.2%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Boss

    2.2%

    Held 6th. 31.2K estimated branded searches, +3.3% vs prior month. Share 0 points.

  7. 7.Snark

    1.9%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.TC Electronic

    1.6%

    Held 8th. 22.7K estimated branded searches, +0.4% vs prior month. Share 0 points.

Compare popularity between TC Electronic and its closest rivals

Every comparison with TC Electronic

12 comparisons

How has branded search demand for TC Electronic changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TC Electronic worldwide held steady, from 22.8K to 22.7K.
  • Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar tuner brands worldwide held steady, from 1.5% to 1.6%.

How did search popularity change for guitar tuner brands worldwide in September 2026?

4 changes

  1. In September 2026, Roadie gained share of searches among guitar tuner brands worldwide, from 14.2% to 17%.

  2. In September 2026, Korg lost share of searches among guitar tuner brands worldwide, from 7.8% to 6.3%.

  3. In September 2026, Fender lost share of searches among guitar tuner brands worldwide, from 58.6% to 57.5%.

  4. Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.

How are TC Electronic’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TC Electronic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tc electronic
  • tcelectronic

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How the Brand Demand Index is measured

Where does TC Electronic compete?

TC Electronic is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar tuner brands8th of 81.6%Shown above
Guitar pedal brands5th of 73.6%Show ranking
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